Campaign Focus:
From architects and industry designers to printmakers and graphic designers, Women in Design profiles 21 of the most influential female designers from the twentieth century to the present day, showcasing their finest work and celebrating their enduring (and largely understated) influence.  Written by Libby Sellers, a renown design historian, consultant and former senior curator of the Design Museum, London.
 
Key Selling Points:

• Taps into a growing demand for alternative, untold histories, particularly those that have women at their core.
• The art world has demonstrated a growing commitment towards the profiling of female artists, as can be seen in the Tate Modern’s retrospective of Georgia O’Keeffe in 2016 as well as MoMA’s upcoming exhibits Making Space: Women Artists and Postwar Abstraction (running April–August 2017)

 
Key Campaign Activity

• Publicity for Book Reviews, Excerpts and Author interviews to: Art and Design media and blogs, Interior design media and blogs, and Architecture media and blogs, and to traditional book review media.
• Social Media and e-mail campaigns thru Quarto

 
Publicity/Media:

• Art and Design Media including  Today’s Transitions, Design Observer, Core 77, Digital Media Designer, Quartz, Artsy, Smithsonian, Photoshop User, The New Yorker, The Imaging Resource, New City,  Graphic Design USA, Graphic Exchange, How Interactive Design, Animation Magazine, Graphics.com, Communication Arts; and  
• Key book media including: Publishers Weekly, Library Journal, New York Times, Washington Post, Shelf Awareness, LA Times, The Huff Post, NPR, Book Riot.
• Image-led features highlighting Women Designers from the twentieth century to top design media including:  Martha Stewart Living, Architect Online, Better Homes & Garden, Vanity Fair, Apartment Therapy, Elle, Dotdash, GQ Online, Interior Design Online, Southern Living and Interior Design; Architeture Magazine, Architecture Digest, and to top National Daily Press.