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Engagement Fundraising
How to Raise More Money for Less in the 21st Century
by Greg Warner
This title was previously available on NetGalley and is now archived.
Pub Date
Sep 18 2018
| Archive Date
Jul 31 2018
Description
The time has come. This book is for you if you know your job is getting harder because donor expectations have changed, the old orthodoxies and conventions don’t work anymore, and competition for the charitable dollar is growing. Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective.
With Engagement Fundraising, you can be the fundraiser you want to be, helping wealthy and legacy-minded individuals find meaning in their lives through giving. The key is in leveraging smart strategies and powerful technologies to engage your supporters with highly relevant, captivating, respectful communications.
The time has come. This book is for you if you know your job is getting harder because donor expectations have changed, the old orthodoxies and conventions don’t work anymore, and competition for the...
Description
The time has come. This book is for you if you know your job is getting harder because donor expectations have changed, the old orthodoxies and conventions don’t work anymore, and competition for the charitable dollar is growing. Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective.
With Engagement Fundraising, you can be the fundraiser you want to be, helping wealthy and legacy-minded individuals find meaning in their lives through giving. The key is in leveraging smart strategies and powerful technologies to engage your supporters with highly relevant, captivating, respectful communications.
A Note From the Publisher
Author is available for interviews, blog tours, autographed tours, autographed book giveaways, contests, and book club discussions.
Author is available for interviews, blog tours, autographed tours, autographed book giveaways, contests, and book club discussions.
Marketing Plan
About the Author:
Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2013, Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.
About the Author:
Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2013, Greg coined the phrase...
Marketing Plan
About the Author:
Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2013, Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.
Available Editions
EDITION |
Hardcover |
ISBN |
9781732262805 |
PRICE |
$29.99 (USD)
|
Additional Information
Available Editions
EDITION |
Hardcover |
ISBN |
9781732262805 |
PRICE |
$29.99 (USD)
|
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