10 Reasons to Love a Lion
by Catherine Barr
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Pub Date Jun 12 2018 | Archive Date Aug 16 2018
Quarto Publishing Group - Frances Lincoln Childrens | Frances Lincoln Children's Books
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Description
Lions are magnificent animals! Did you know that lions are the only big cat to live in groups? Or that their roar can be heard for miles? Discover ten reasons why lions are amazing and five ways you can show they love them in this gorgeous picture book. A must for any young animal enthusiast and a fantastic introduction to environmental issues.
Marketing Plan
Campaign Focus:
Targeting general parents, the education market, and the design community. Pushing strongly for spring and summer roundups. Animals are always popular, and the art combined with the environmental consciousness is perfect for the mommy lifestyler bloggers. Continuing series is appealing to S&L.
Key Campaign Activity
Pre-publication:
May
Press release blast to mommy and homeschool bloggers
Finished copies to ship to print and national media
Blogger mailing to mommy/design influencers
Finished copies to Amazon for Vine reviews
June
Finished copies to ship to digital media
Insta-blogger giveaways leading up to launch week
Trade:
School/Library:
Placement at all Education/Library trade shows (ALA, TLA, NCTE, NAEA, etc)
Leverage educator mailing list for Amazon/Goodreads/Instagram reviewers
Retail:
Promotions around any major retailer placements
Consumer:
@QuartoKids social promotions campaign
Insta-blogger giveaways leading up to launch week
Work with artists on international giveaways
Work on video content
National Penguin Day/National Lion Day
Available Editions
| EDITION | Other Format |
| ISBN | 9781786031334 |
| PRICE | $14.99 (USD) |
| PAGES | 24 |
Average rating from 24 members
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