Campaign Focus:
We will focus on Millennial parents who are interested in activities with their kids and grandparents who want to encourage less screen time. This is a follow-up to 2016’s Outside.

Key Campaign Activity


 Pre-publication:
Wide-ranging email pitch to parenting and media who are interested in health and active living.
Announcement/press release as soon as materials become available.
Hand-pitch to media who are interested in activities for kids.

Trade: 
We will ship copies to Publishers Weekly, ALA Booklist, School Library Journal, New York Times Book Review, Kirkus Reviews, Horn Book Magazine, BookPage, Library Media Connection, Shelf Awareness, and Bulletin of the Center for Children's Books.

School/Library: 
This is a great book to get kids excited about getting outside during the Summer. We will look into creating a library guide for using the book to help kids plan outings.

Retail: 
Online partnerships with media and bloggers who are interested in improving fitness levels for kids and reducing the use of screen time for entertainment.

Consumer:
This is a younger audience than June's Bug Lab for Kids (9781631593543), but we will cross-promote both books as options for siblings and educational groups.

Publicity/Media:
We will pitch to those who were interested in Outside: Imagination Soup (270,000), Geo Librarian, Crayons and Croissants blog, Exploring Portland’s Natural Areas blog, Rockin' Book Reviews blog (18,000), Jinxy Kids (25,000), Globetrotting Mommy, and Chickdeelit.