Campaign Focus: 

A continuation of the best-selling Beeswax Alchemy, with this new book, beekeepers (and bee lovers) will learn about the benefits and attributes of beeswax, honey, propolis and more as they’re introduced to a full range of projects and techniques to process and harness the amazing gifts of bees. From crayons to cough drops, cookies to candles, Beehive Alchemy offers a comprehensive entree to incorporating the miracle of bees into everyday life.   

Key Selling Points: 

• Author Petra Ahnert is a respected expert in the field of beekeeping, with a strong track record. 

• Offers instructions to creating a comprehensive range of products and projects out of things bees create, including beeswax, honey, and more. 

• All instructions are highly detailed and written with an accessible tone so even beginners can enjoy making bee products 

• Beekeeping remains a highly popular pastime/hobby with more people wanting info on what the can do with their bees’ output 

Key Campaign Activity 

• Work with author to utilize/leverage Beehive Alchemy website and mailing list – to announce the book, drive pre-orders and create awareness 

• Short and long-lead publicity to target bees and beekeeping enthusiasts 

• Short and long lead publicity to all bee enthusiast publications and online outlets. rural living-related media as well as relevant food, natural foods and related blogs, and other media.  

• Create videos using author, book content to use at You Tube and at Facebook  

• Book giveaways will be offered through beekeeping, gardening, rural living blogs and websites; QPG blogs, social media events, and supporting blogs 

• Feature in QPG B2C and B2B email campaigns 

• Feature book at Mother Earth News Fairs – pitch author for appearances at Albany, OR, Seven Springs, PA,  and Topeka, KS fairs (August, September and October, TBD) 

Consumer: 

• Quarto Knows social media 

• Video trailer 

• Quarto Knows B2C email campaigns 

• Giveaways at Goodreads, key blogs and websites 

Publicity/Media: 

• Beekeeping and related enthusiast publications: Bee Culture Magazine, The Speedy Bee, Apitec, Manitoba Beekeeper 

• Key Blogs & Websites:  American Bee Journal, Manitoba Beekeeper, American Beekeeping Federation, BeesCene, Manitoba Beekeeping; LifeBuzz, Alaska Dispatch, Free Range Living, FarmGirl Follies, Kim’s Country Line 

• Heavily pitch to crafting community and outlets – blogs, websites; women-centric natural living blogs, websites, etc.  

• Author resides in Milwaukee; pursue interviews, reviews, announcements, etc. in Milw. and surrounding area media 

• Excerpt opportunities at Mother Earth News, Grit, Capper’s Farmer, Creative Green Living 

• Self-Sufficiency/Farming/Rural: Mother Earth News, Grit, Capper’s Farmer, Mary Jane’s Farm, Urban Farm, Modern Farmer, Country Living, Back Home Magazine, Small Farm Today,  

• Family and consumer general interest publications: Parade, AARP, Southern Living, Real Simple, Southern Living, Martha Stewart Living, Better Homes and Gardens, Good Housekeeping, Family Circle, Chicago Parent, Parenting, Family Fun, Working Mother, Kiwi, Parent & Child, LA Parent 

• Daily newspapers: USA Today; The Wall Street Journal; New York Times; Los Angeles Times; The Washington Post; Chicago Tribune; New York Daily News; The Dallas Morning News; Denver Post / Rocky Mountain News; Philadelphia Inquirer; Houston Chronicles; The Detroit News / Free Press; Boston Globe; Long Island Newsday; Minneapolis Star Tribune; New York Post; Atlanta Journal-Constitution; The Newark Star-Ledger; San Francisco Chronicle; The Arizona Republic 

• Wire Services:  AP, Knight-Ridder, King Features Syndicate, Tribune Media Services 

• Family/Parenting Blogs Made By Mommy YouTube Channel, School Yard Style blog, Everything Kids blog, which runs on the Parents Magazine website, Kelly's Thoughts on Things Blog, Laura Torres (author, teacher and blogger), Macaroni Kid for Yorba Linda, Placentia, Fullerton and Anaheim Hills, Beadshop.com, Parenting Press 

• Weekly/Community newspapers and syndicates in secondary/tertiary markets