Campaign Focus:
 
Urban Arboreal looks at city trees and their stories in all their complexity – how they have become synonymous with their cities is often an untold story. By knowing more about these trees, readers come to know more about the very spaces we inhabit, or wish we did! It celebrates their glories and the symbolic place they have in the lives of city dwellers, and at how they are increasingly seen as important allies in improving the quality and health of the urban environment. Above all, this is a clarion call for bringing more life into urban communities. Through 70 trees, readers will travel the world and come to learn the hidden histories that are wrapped up in these botanical giants.
 
Key Selling Points:

• Resonates with the heightened popular concern for healthier lives and the growing need for mindful spaces in cities. 
• Journey around the world exploring trees from Buenos Aires to Lahore; Los Angeles to Sydney in this visually stunning modern glossary of our city trees.
• Descriptions and classifications of each tree alongside its often-unknown history in the city make it an engaging and informative read as well as visually captivating.
• Appeals to city dwellers, arborists, and horticulture enthusiasts.
• Beautiful hand drawn illustrations of the trees like the ones seen in Urban Botanicals

 
Key Campaign Activity:

• Early finished book mailing to top media
• Pitches to urban dwellers/domestic lifestyle, arborists, horticulture and home and garden media highlighting the world tour experience of the book
• Partner pitch with Urban Botanicals

 
Marketing:

• Goodreads giveaway around publication date
• Make preview of the book available on Arbor Day - April 27, 2018
• Associating Urban Botanics with upcoming Urban Arboreal release new on Quarto Homes blog

 
Publicity / Media:
 
Long-lead Publications: Washington Post Online, Atlantic Online, Better Homes and Gardens Online, Dallas Morning News Online, Newsday Online, The Loop.ca, Domino Online, Courier-Post Online
 
Consumers: HomeTalk, MindBodyGreen, Mother Nature Network, Rodale’s Organic Life, Gardenista, Garden Design Online, Travel Mamas, VividLife.me, In The Dirt, Attainable Sustainable
 
Bloggers: Add a Pinch, Home Stratosphere, Life Your Way, Mindful Word, Empress of Dirt, Mom, Are We There Yet?, 3 Boys and a Dog, Thou Swell, You Grow Girl, Close To Home, The Adventure Bite, Broken TeePee, DIY Cozy Home, Urban Organic Gardener, Toronto Gardens, Brooklyn Farm Girl