Designing the Future
How Ford, Toyota, and other world-class organizations use lean product development to drive innovation and transform their business
by James M. Morgan and Jeffrey K. Liker
Pub Date 26 Oct 2018
Talking about this book? Be sure to tag it using #DesigningTheFuture #NetGalley
How companies are using lean development to revolutionize their product and service offerings―vital lessons any business leader can use as an engine of innovation
How did Ford Motors use Lean Development to pull off one of the most impressive corporate turnarounds in history? Largely by avoiding the mistakes that so many companies make when in a death spiral. They looked beyond manufacturing efficiency to change the very fundamentals of how they developed vehicles.
In Designing the Future, Lean product development expert James Morgan and world-renowned Lean guru Jeffrey K. Liker reveal why so many companies have achieved only moderate success with Lean in operations, with a limited impact on their overall business. They take you through the process of bringing the best of Lean management to your enterprise―in order to link your business strategy to superior value designed for customers.
The authors provide an actionable approach to building a better future for your business fueled by an iterative, integrated process that relies on simultaneous engineering, linking strategy and vision.They illustrate how to empower skilled and talented people to make collaboration and innovation a habit―hour to hour and day to day. It’s the secret of full implementation of Lean―and this groundbreaking guide takes you through every step of the process.
The best way to predict the future is to create it. With Designing the Future, you have everything you need to create a flexible, iterative business-transformation process that takes you from strategic vision to value stream creation for maximum customer value delivery.
“This book is an essential guide to anyone interested in product development. Morgan and Liker provide both proven fundamentals and leading edge practices that give the reader a wealth of information never available in print before.” -- Kevin Nolan, CEO, G.E. Appliances
“If you care about your company becoming world-class in product development, get a copy of this book for every member of your leadership team and a box of highlighters.”--Tyler Schilling, Founder and President of Schilling Robotics
“The principles and practices in this book are directly applicable to the healthcare environment simply by translating product development to medical language. These methodologies have proven highly effective in designing clinical systems at Michigan Medicine. Keep this book handy; you will refer to it many times.”-- Lawrence Marentette, MD, FACS, Medical Director, Clinical Design and Innovation, University of Michigan
“The ability to consistently create products and services your customers love is the ultimate competitive advantage. In this break-through book Morgan and Liker provide both a powerful set of practices and a wealth of real world examples that will help any leader transform their team’s development capability.” -- Joe Hinrichs, President, Global Operations, Ford Motor Company