Campaign Focus: 

Leanne Lauricella, founder of Goats of Anarchy, tells her story of what the goats have taught her. In this new book, in addition to presenting brand new shots of her adorable goats which have never been seen on her Goats of Anarchy Instagram feed, Leanne provides insight into the lessons she learned from putting her life online for the lives of her animals. Part humor, part memoir of her life with the goats, and part testament to the power of giving back, Peace, Love, Goats is a moving gift for animal lovers of all stripes. 

Key Selling Points: 

• Goats of Anarchy has a loyal and responsive following-they love her work, her goats, and her heart.  

• The book profiles and will feature unseen photos and more exclusive details that were not shared on her Instagram feed. 

• The Goats of Anarchy story is continuing to grow as more people hear Leanne's story. Peace, Love, Goats will be both inspiring and charming, a perfect expansion for her fan base. 

• Massive, loyal, and growing social media platform and influence: Over 556,000 followers at Instagram, 231,000+ at Facebook 

Key Campaign Activity 

• Massive media/publicity pitch 

• Ongoing social media campaign 

• Emphasis on TV appearances 

• Aggressive pre-publication/pre-order campaign 

• Cross-promote other GOA products 

Consumer: 

• GOA and Quarto Knows social media 

• Video trailer(s) – propose making several, as a countdown/preview campaign, particularly for Instagram 

• Quarto Knows B2C email campaigns 

• Giveaways at Goodreads, select blogs and websites 

• Propose advertising budget (similar to prior kids book) 

Publicity/Media: 

• Major national/mainstream media, print and online: People, US Weekly, Reader’s Digest, Huffington Post, Entertainment Weekly, O, The Oprah Magazine, Redbook, Time, Buzzfeed 

• TV: Late night shows – Jimmy Kimmel, Stephen Colbert, Jimmy Fallon; Daytime talk: The View, The Talk, Rachel Ray 

• National radio: syndicated morning shows, satellite radio, local and national public radio 

• Daily newspapers & syndicates USA Today, Dallas Morning News, Associated Press, Wire services: Knight Ridder, Tribune Media Services, Chicago Tribune, Houston Chronicle, Miami Herald, Sacramento Bee, Miami Herald, Philadelphia Inquirer, San Francisco Chronicle, Los Angeles Times, Pittsburgh Post, Minneapolis Star Tribune, Arizona Star, Denver Post, Atlanta Journal Constitution, Atlanta Journal-Constitution, Chicago Daily Herald, Detroit News, Los Angeles Daily News, Las Vegas Review-Journal, Newsday, Detroit News, Detroit Free-Press 

• Emphasis on mom, family, parenting blogs/outlets 

• Regional lifestyle magazines, in-flight magazines  

• Book Trade:  Library Journal, Publishers Weekly, Booklist, Bookish, Shelf Awareness 

• Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib