The Best of Peter Egan
Four Decades of Motorcycle Tales and Musings from the Pages of Cycle World
by Peter Egan
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Pub Date Oct 02 2018 | Archive Date Oct 04 2018
Quarto Publishing Group – Motorbooks | Motorbooks
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Description
For some forty years, Peter Egan’s columns and feature articles have been among Cycle World's most anticipated monthly content. Egan's legions of fans know they will gain a fresh perspective on motorcycling from each of his articles.
Drawings from motoring artist Hector Cademartori beautifully illustrate Egan’s musings, and a foreword by super-enthusiast Jay Leno introduces the book. This is an unforgettable collection from a master writer whose simple adventures of two-wheeled life remind us why we love to ride.
Marketing Plan
Key Selling Points:
- Peter Egan is one of the most popular motorcycle journalists and writers.
- Motorbooks is the only CycleWorld-licensed publisher for Egan’s motorcycling writing.
- Cycle World is the highest-circulation motorcycle magazine in North America and Egan is its most popular writer and columnist.
Key Campaign Activity
Review copy push to targeted print magazines
Pitch to motorcycle media outlets
Pre-publication:
Trade:
- Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness
Retail:
- Partner with Sales team to create a coordinated Sales and marketing effort
Consumer:
- Partner with Cycle World (book is officially licensed) for coordinated promotion
- Pitch as career retrospective for Egan
Publicity/Media:
- Early review copies to: Men’s Journal, GQ, Playboy, Maxim, Esquire, RoadBike, Cycle World, Motorcycle Consumer News, Motorcyclist, Rider, Road Racing World
- Review copy and photo gallery push to top motorcycle sites: Crash.net, Cycle News, Cycle Trader, Motorcycle USA.com, Motorcycle.com, SpeedWeek.com, SuperBikePlanet.com, TopSpeed.com
- Review copy push to men’s interest websites: ArtOfManliness.com, Uncrate.com, AskMen.com, Gear Patrol, Primer Magazine, Cool Material.com, Bike Bandit, Popular Mechanics.
Available Editions
| EDITION | Other Format |
| ISBN | 9780760363799 |
| PRICE | $35.00 (USD) |
| PAGES | 288 |
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