Key Selling Points:

• Author Erika Kotite has emerged as the leading authority in the hugely popular She Sheds movement.
• Creating a She Shed has become a popular craze worldwide and has received considerable attention in major media outlets.
• This hardworking book features over 100 creative projects and tips designed specifically to help She Shed owners crete their own style.
• The follow-up to the hugely successful She Sheds book – which got media attention at print, online, TV, radio – for almost all of 2017

 Key Campaign Activity

• Target all gardening outlets and outlets with gardening coverage – newspapers, blogs/websites, gardening and regional lifestyle magazines
• Emphasis at consumer general interest/non-gardening-specific media outlets that covered She Sheds in 2017
• Emphasis on gift guide
• Increased emphasis on author social media

 Consumer:

• Quarto Knows social media
• Video trailer
• Quarto Knows B2C email campaigns
• Giveaways at Goodreads, select blogs and websites

 Publicity/Media:

• National gardening and related media: Garden Design, American Gardener, Coastal Living Better Homes and Gardens, Southern Living, Nature’s Garden, Birds & Blooms, Country Woman, Fine Gardening, Mother Earth Living, Sunset Magazine, Living the Country Life, Garden Gate, Organic Life, Garden Design
• Consumer General Interest outlets: Huffington Post, Family Circle, Parents Magazine, Pop Sugar, Buzzfeed
• Blogs and Websites:  DIYNetwork, Realtor.com, HGTV, Empress of Dirt, HGTV Garden Blog, Life on the Balcony, Let's Get Dirty, Gardening Gone Wild, Creative Green Living, Diggin’ In, Garden Therapy, In The Garden, The Real Gardener, Urban Gardens
• Daily Newspapers with home & gardening-related coverage, major markets
• Emphasis on mom and parenting blogs/outlets
• Regional Magazines with home/decorating coverage: 
• Book Trade:  Library Journal, Publishers Weekly, Booklist, Bookish, Shelf Awareness
• Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib