Cherished Fortune

Make Your Wealth Your Business

This title was previously available on NetGalley and is now archived.
Buy on Amazon Buy on BN.com Buy on Bookshop.org
*This page contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.
Send NetGalley books directly to your Kindle or Kindle app

1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date 08 Jan 2019 | Archive Date 30 Sep 2018
Dundurn | Dundurn Press

Talking about this book? Use #CherishedFortune #NetGalley. More hashtag tips!


Description

How new investors can start using a small-business mindset to maximize their wealth.

An early start in investing can be a huge advantage, but investors must quickly learn to make the most of opportunities. Thinking like a small-business owner can yield great benefits to investors’ portfolios. Running a small business means selling goods you know inside and out to customers you know equally well: what they like, what they buy, what they reject.

Using a similar mindset, novice investors can manage their portfolios by understanding what works, controlling risk, and building knowledge. It’s about knowing the details of what is in their portfolio and how each stock, and the company behind it, operates. Columnist Andrew Allentuck and financial planner Benoit Poliquin give new investors a much-needed introduction to the critical skills that will maximize their investments’ values over their lifetimes.
How new investors can start using a small-business mindset to maximize their wealth.

An early start in investing can be a huge advantage, but investors must quickly learn to make the most of...

A Note From the Publisher

- A direct, no-nonsense guide for beginning investors to make the most of their investment opportunities by adopting the same strategies small-business owners use to succeed
- Addresses people who have the advantage of many years ahead of them, but don't know how to get started
- Aims to empower young investors to take control of their portfolios, with a solid fundamental mindset that will serve them well throughout their investing days
- Free of jargon, risky or esoteric strategies, and hype: the firm grounding inexperienced investors have been looking for
- Written by Andrew Allentuck, Family Finance columnist from the Financial Post, who has taught economics at a number of schools including the University of Manitoba, and Benoit Poliquin, President and Lead Portfolio Manager for Exponent Investment Management and a Chartered Financial Analyst who has taught courses in international finance, derivatives, and fixed income investing at the University of Ottawa’s Telfer School of Management

- A direct, no-nonsense guide for beginning investors to make the most of their investment opportunities by adopting the same strategies small-business owners use to succeed
- Addresses people who...


Marketing Plan

ADVERTISING
Consumer, trade, and/or wholesaler advertising campaign

MARKETING MATERIALS
Postcards

EVENTS
Festival pitches
Event promotion: posters, evites
Trade shows, school and library conferences
Launch event 

DIGITAL MARKETING
Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns
Cover and sample chapter reveal
Guest Post on Dundurn Blog
Digital Reader Copies available: NetGalley, Edelweiss
Consumer, library, bookseller, and author newsletters

SPECIAL OUTREACH
Key Influencer mailing
Niche marketing to associations and interest groups

PUBLICITY
Targeted media and blogger review mailings

ADVERTISING
Consumer, trade, and/or wholesaler advertising campaign

MARKETING MATERIALS
Postcards

EVENTS
Festival pitches
Event promotion: posters, evites
Trade shows, school and library conferences
Launch...


Available Editions

EDITION Other Format
ISBN 9781459742406
PRICE $26.00 (USD)
PAGES 200

Average rating from 1 member