The Greenhouse Approach

Cultivating Intrapreneurship in Companies and Organizations

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Pub Date 05 Feb 2019 | Archive Date 01 Mar 2019
Dundurn | Dundurn Press

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Description

To succeed, modern businesses need to foster the creativity of their staff; they need to provide an environment that promotes constant innovation.

Intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking, gives companies the problem-solving edge to succeed in an ever-changing world. To stay on top, companies need to empower all their employees — their rebels, their trend spotters, their communicators, their researchers — to find and implement new ways of operating.

The Greenhouse Approach shows how companies and organizations can use creative thinking to reimagine current norms and structures and develop a culture of intrapreneurship, equipping them with the tools to anticipate and adapt to change.
To succeed, modern businesses need to foster the creativity of their staff; they need to provide an environment that promotes constant innovation.

Intrapreneurship, which harnesses the...

Advance Praise

"The Greenhouse Approach takes an enticing look at the concept and importance of Intrapreneurship within organizations. Allowing that dynamic to evolve is a critical contribution of value to the enterprise, and essential to growth and sustainability in today’s rapidly changing environment."
- Dr. Ray Powers, Associate Dean and Director of Knowledge Innovation Center, The Forbes School of Business & Technology

"The Greenhouse Approach takes an enticing look at the concept and importance of Intrapreneurship within organizations. Allowing that dynamic to evolve is a critical contribution of value to the...


Marketing Plan

ADVERTISING Consumer, trade, and wholesaler advertising campaign

MARKETING MATERIALS Postcards Chapbook

EVENTS Festival pitches Event promotion: posters, evites Trade shows, school and library conferences Launch event, Toronto

DIGITAL MARKETING Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns Cover and sample chapter reveal Guest Post on Dundurn Blog Digital Reader Copies available: NetGalley, Edelweiss Consumer, library, bookseller, and author newsletters

SPECIAL OUTREACH Key Influencer outreach Niche marketing to associations and interest groups

PUBLICITY Targeted media and blogger review mailings

ADVERTISING Consumer, trade, and wholesaler advertising campaign

MARKETING MATERIALS Postcards Chapbook

EVENTS Festival pitches Event promotion: posters, evites Trade shows, school and...


Available Editions

EDITION Other Format
ISBN 9781459742857
PRICE $22.99 (USD)
PAGES 150