The New Color Mixing Companion
Explore and Create Fresh and Vibrant Color Palettes with Paint, Collage, and Mixed Media--With Templates for Painting Your Own Color Patterns
by Josie Lewis
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Pub Date Dec 04 2018 | Archive Date Feb 14 2019
Quarto Publishing Group – Quarry | Quarry Books
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Description
Uncover new ideas and easy methods of working with color from artist and popular Instagrammer Josie Lewis (@josielewisart), who offers fun lessons that will help you understand color in new ways, opening fresh avenues for your own artwork.
This comprehensive guide begins with an introduction to color that includes the color wheel, basic color terminology, and essential supplies. Starter projects help you get comfortable with color while learning how to work with watercolor, acrylic paint, and collage. Next-level projects take your skills even further, with more innovative techniques.
The book also includes easy-to-use templates with modern geometric layouts that you can use to create your own stunning color patterns. You’ll also discover how to:
- Make gorgeous rainbow effects using a variety of materials and methods.
- Work and play with scraps, shapes and swatches in an array of hues that will help build your color confidence.
- Create beautiful texture in watercolor and acrylic paint using simple supplies and techniques.
- Mix colors to produce shades ranging from calming neutrals to blazing brights.
- Use color effectively to take your imagination to new heights.
Marketing Plan
Key Campaign Activity:
Multiple outlets will be interested – Art and Craft Media, DIY Media
Leverage author social/connections (Instagram: 152k followers)
Trade: Finished Advances (Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus)
Retail: Finished Advances
Consumer:
Leverage author social media for pre-order campaign, giveaways, promotion.
Pitch to art and craft magazines, websites, bloggers for review/giveaways,
Pitch to lifestyle outlets with YouTube color mixing trend angle.
Encourage color mixing demos/workshops that also promote/sell the book
Author video of color mixing
Leverage art supply partnership as much as possible. Cross-promotion, giveaways, etc.
Available Editions
| EDITION | Other Format |
| ISBN | 9781631595493 |
| PRICE | $24.99 (USD) |
Average rating from 47 members
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