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Creative Watercolor

A Step-by-Step Guide for Beginners--Create with Paints, Inks, Markers, Glitter, and More!

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Pub Date Dec 11 2018 | Archive Date Feb 18 2019


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Description

Creative Watercolor offers beginners a fun, modern, and practical approach to a timeless medium with instructions on how to paint simple motifs, create elegant lettering, and embellish projects beautifully.

Popular watercolor artist and workshop instructor Ana Victoria Calderon shares her step-by-step techniques for painting modern designs in this classic medium. All the fundamentals needed to get started in watercolor are here, allowing you to quickly learn how to create beautiful watercolor paintings. Through a series of easy tutorials and projects, you will:

  • Discover basic materials and tools, plus options for embellishing your paintings
  • Master essential techniques, starting with easy warm-up activities. Then, learn to layer, and get into the flow with watercolor
  • Get an introduction to scanning and digital editing for making multiples
  • Paint a variety of simple, beautiful designs: flowers and leaves, butterflies and critters, fruits and vegetables, and delightful lettering
  • Use what you’ve learned to create unique, stylish stationery, including beautiful invitations, place cards, menus, monograms, recipe gift cards, thank you notes—any project you can imagine, for any kind of event you can think of!

There’s never been a better time to dive into the world of watercolor, so why wait? Grab a brush and get painting!

Perfect for all skill levels, the books in the Art for Modern Makers series take a fun, practical approach to learning about and working with paints and other art mediums to create beautiful DIY projects and crafts.
 

Creative Watercolor offers beginners a fun, modern, and practical approach to a timeless medium with instructions on how to paint simple motifs, create elegant lettering, and embellish projects...


Marketing Plan

Key Campaign Activity: Leverage author’s social platforms. Facebook: 21k followers,  twitter 3k followers, Instagram: 61.5k followers, youtube: 25k subscribers Multiple outlets will be interested –  Art and Craft Media, Magazines, Websites and blogs

Trade:  Finished Advances (PW, ForeWord, Shelf Awareness, Library Journal)  

Retail:  Finished Advances, NetGalley   

Consumer: NetGalley, Goodreads giveaway, Quarto Knows social media announcement, Giveaways at craft blogs and websites, Pitch to art magazines and websites for review such as Art Forum, Artsy, Leverage author’s social media and influence –encourage book posts and a pre-order campaign, Cross-promotion with SkillShare (social posts for one another with discounts to book orders and classes), Pitch to art media outlets (advances/DRCs) and email pitch with information and call for requests arts and crafts bloggers for review and giveaways (emphasize “step-by-step” nature of the book to bloggers)

Key Campaign Activity: Leverage author’s social platforms. Facebook: 21k followers, twitter 3k followers, Instagram: 61.5k followers, youtube: 25k subscribers Multiple outlets will be interested –...


Available Editions

EDITION Other Format
ISBN 9781589239692
PRICE $22.99 (USD)

Average rating from 33 members


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