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book cover for Kyra's Canine Conditioning

Kyra's Canine Conditioning

Peak Performance • Injury Prevention • Coordination • Flexibility • Rehabilitation

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Pub Date Feb 05 2019 | Archive Date Mar 20 2019


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Description

Kyra's Canine Conditioning is designed to build on important life skills, such as confidence, strength, coordination, mental focus, and following directions. Featuring all new material, world-renowned trainer Kyra Sundance introduces activities that will strengthen each of these skills in your dog. Learn innovative ways to work with props, such as hoops, balls, FitPAWS inflatables, and Klimb pedestals.

Through this book, you will:
  • Learn how to evaluate a dog’s physiology, and develop and execute a customized conditioning plan.
  • Acquire the skills to improve a dog’s fitness through five components: coordination, stamina, balance, strength, and flexibility.
  • Improve a dog’s confidence, mental focus, and direction-following skills through targeted games.
Physical fitness is just as important for dogs as it is for people. Keeping dogs fit and healthy can increase their lifespan and limit vet visits as they get older. It reduces the risk of sports-related injury, joint problems, and arthritis. Dogs who are conditioned and healthy tend to live happier and more playful lives. A program of games and canine conditioning makes fitness fun for both you and your dog!

This program conditions dogs through a series of games that are both a great physical foundation for dogs who want to pursue sports and a great way to easily condition dogs that are your average couch potato. Through these conditioning games, you will see a physical and mental transformation in your dog.

Thanks to the versatility of the games, a dog of any age can improve their health and fitness. Puppies can benefit from the coordination, confidence, and mental focus games while elderly dogs can work on their strength, balance, and direction-following skills. There is something for every owner and every dog. These games challenge your dog to experiment with different ideas to accomplish a goal. Your dog will get the exercise they need while building stamina, balance, hind end coordination, mental focus, and improving their overall athletic skills.

Working cooperatively with your dog in a positive way will be a wonderful bonding experience, and your dog will bask in your attention and pride in him. This book will educate you on dog physiology, and ways to stretch and condition a dog, but it is not meant as a replacement for veterinary advice or diagnosis. Understand the boundaries of your role as a coach, and refer dogs to the proper medical and professional specialists when needed.

Also by Kyra Sundance, learn to do even more with your dog with: 101 Dog Tricks; The Dog Tricks and Training Workbook; 51 Puppy Tricks; 10-Minute Dog Training Games; 101 Dog Tricks, Kids Edition; Dog Training 101; The Pocket Guide to Dog Tricks; and The Joy of Dog Training.
Kyra's Canine Conditioning is designed to build on important life skills, such as confidence, strength, coordination, mental focus, and following directions. Featuring all new material...

Marketing Plan

Campaign Focus:   Kyra's Canine Conditioning addresses the five components of fitness: strength, stamina, flexibility, balance, and coordination, with discussions on nutrition, physiology, and stretching.

Key Selling Points: Kyra is one of Quarry’s best-selling authors. This book is an extension of Kyra’s established workshop trainings. Offers dog owners something more than basic training or show tricks.

Key Campaign Activity Review copy push to targeted print magazines Pitch to pet media and mainstream media

 Pre-publication:   Pre-publication campaign to build anticipation of the reveal including: Giveaway on Goodreads Pre-order initiative with Kyra’s audience

Trade: Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness

Retail: Partner with Sales team to create a coordinated Sales and marketing effort

Consumer: Leverage Kyra’s audience via website and social media (start these discussions and pushes early) Outreach to more dog training groups and clubs

Publicity/Media: Pitch to pet media: HealthyPet Magazines, All Animals, Best Friends, Dog Fancy, AKC Family Dog, Dogster, The Bark, AKC Gazette, The Pet Press IHeartDogs.com, I Love Dogs Site, BarkPost, The Pet Dish, Life With Dogs, The Scoop, DogChannel.com Pitch to Pop culture outlets: The Dodo, Today Show, Buzzfeed, Huffpost, New York Times, LA Times

Campaign Focus: Kyra's Canine Conditioning addresses the five components of fitness: strength, stamina, flexibility, balance, and coordination, with discussions on nutrition, physiology, and...


Available Editions

EDITION Other Format
ISBN 9781631596711
PRICE $26.99 (USD)
PAGES 176

Average rating from 7 members


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