Kyra's Canine Conditioning
Peak Performance • Injury Prevention • Coordination • Flexibility • Rehabilitation
by Kyra Sundance
Pub Date 05 Feb 2019
Talking about this book? Be sure to tag it using #KyrasCanineConditioning #NetGalley
Through this book, you will:learn how to evaluate a dog’s physiology, and develop and execute a customized conditioning plan.acquire the skills to improve a dog’s fitness through five components: coordination, stamina, balance, strength, and flexibility.improve a dog’s confidence, mental focus, and direction-following skills through targeted games.Physical fitness is just as important for dogs as it is for people. Keeping dogs fit and healthy can increase their lifespan and limit vet visits as they get older. It reduces the risk of sports-related injury, joint problems, and arthritis. Dogs who are conditioned and healthy tend to live happier and more playful lives. A program of games and canine conditioning makes fitness fun for both you and your dog!
This program conditions dogs through a series of games that are both a great physical foundation for dogs who want to pursue sports and a great way to easily condition dogs that are your average couch potato. Through these conditioning games, you will see a physical and mental transformation in your dog.
Thanks to the versatility of the games, a dog of any age can improve their health and fitness. Puppies can benefit from the coordination, confidence, and mental focus games while elderly dogs can work on their strength, balance, and direction-following skills. There is something for every owner and every dog. These games challenge your dog to experiment with different ideas to accomplish a goal. Your dog will get the exercise they need while building stamina, balance, hind end coordination, mental focus, and improving their overall athletic skills.
Working cooperatively with your dog in a positive way will be a wonderful bonding experience, and your dog will bask in your attention and pride in him. This book will educate you on dog physiology, and ways to stretch and condition a dog, but it is not meant as a replacement for veterinary advice or diagnosis. Understand the boundaries of your role as a coach, and refer dogs to the proper medical and professional specialists when needed.
Campaign Focus: Kyra's Canine Conditioning addresses the five components of fitness: strength, stamina, flexibility, balance, and coordination, with discussions on nutrition, physiology, and stretching.
Key Selling Points: Kyra is one of Quarry’s best-selling authors. This book is an extension of Kyra’s established workshop trainings. Offers dog owners something more than basic training or show tricks.
Key Campaign Activity Review copy push to targeted print magazines Pitch to pet media and mainstream media
Pre-publication: Pre-publication campaign to build anticipation of the reveal including: Giveaway on Goodreads Pre-order initiative with Kyra’s audience
Trade: Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness
Retail: Partner with Sales team to create a coordinated Sales and marketing effort
Consumer: Leverage Kyra’s audience via website and social media (start these discussions and pushes early) Outreach to more dog training groups and clubs
Publicity/Media: Pitch to pet media: HealthyPet Magazines, All Animals, Best Friends, Dog Fancy, AKC Family Dog, Dogster, The Bark, AKC Gazette, The Pet Press IHeartDogs.com, I Love Dogs Site, BarkPost, The Pet Dish, Life With Dogs, The Scoop, DogChannel.com Pitch to Pop culture outlets: The Dodo, Today Show, Buzzfeed, Huffpost, New York Times, LA Times