Campaign Focus: Breathe new life into a too often dated craft with straightforward instruction and creative projects.  

Key Campaign Activity Leverage author’s social platforms. Facebook: 16k followers youtube: 25k subscribers Multiple outlets will be interested –  Art and Craft Media/Home Décor/DIY, Magazines, Websites and blogs

Trade:  Finished Advances (PW, Shelf Awareness, Library Journal)

Retail:  Finished Advances, NetGalley   

Consumer: NetGalley, Goodreads giveaway, Quarto Knows social media announcement

Giveaways at craft blogs and websites Pitch to arts and crafts magazines and websites for review/excerpts such as Somerset Studio, Cloth Paper Scissors, Craft Gossip, etc Leverage author’s social media and influence –encourage book posts and a pre-order campaign.

Pitch a wide variety of publications including main-stream magazines such as Parade, Redbook, Reader’s Digest -emphasizing both the perennial appeal of quilling, as well as the modern designs in the book

Pitch interviews focusing on author’s background and experience as both a businessperson and artist to major women’s glossies such as ELLE, Vogue, Marie Claire, Woman’s Day, Vanity Fair

Pitch home décor with a modern twist (and tangle) to design magazines and websites such as Interior Design, Architectural Digest, The New York Times Style Magazine, Design Sponge, Dwell, Apartment 29

Pitch crafting a new career to women’s well-being sites such as Refinery 29, Well + Good, goop Instagram campaign

Follow up with blog reviewers/requesters of Quilling Creations pitching this as the next step in their craft.