Disney's Star Wars

Forces of Production, Promotion, and Reception

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Pub Date 01 Jul 2019 | Archive Date 15 Jul 2019
University of Iowa Press, University Of Iowa Press

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Description

In 2012, Disney purchased Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about what would happen next with the hugely popular series. Disney’s Star Wars gathers twenty-one noted fan and media studies scholars from around the world to examine Disney’s revival of the franchise.

Covering the period from Disney’s purchase through the release of The Force Awakens, the book reveals how fans anticipated, interpreted, and responded to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie’s release. From fears that Princess Leia would be turned into a “Disney princess” to collaborative brand management, the authors explore the shifting relationship between fans, texts, and media industries in the context of a crucial rebranding campaign. The result is a fascinating examination of a critical moment in the iconic series’ history.

In 2012, Disney purchased Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about what would...


Advance Praise

“Star Wars isn’t what it used to be. This fascinating collection of essays captures a key moment in its ever-expanding universe, acknowledging the contradictions of its history, the fluidity of its continuity, and the diversity of its texts—from toys to theme parks, from the Holiday Special to The Force Awakens. Engaging and entertaining.”—Will Brooker, author, Using the Force: Creativity, Community, and Star Wars Fans

“No other volume engages this topic so thoroughly or in-depth. Thanks to four new Star Wars films since Disney’s acquisition of the property, the subject is both hot and relevant, and the contributors provide insights and contextualization for the larger Star Wars universe and the academy. Plus, it’s fun to read!”—Kevin Wetmore, Loyola Marymount University

“An international mix of authors—many of whom grew up as part of the Star Wars generation—turn their collective intelligence onto Disney’s expansion of George Lucas’s epic adventure saga, considering how Star Wars has engaged audiences across multiple media platforms and inspired a range of fan responses. Each essay makes a unique contribution to our understanding of one of today’s most important media franchises.”—Henry Jenkins, coauthor, Participatory Culture in a Networked Era

“Star Wars isn’t what it used to be. This fascinating collection of essays captures a key moment in its ever-expanding universe, acknowledging the contradictions of its history, the fluidity of its...


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ISBN 9781609386436
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Featured Reviews

This is a fascinating anthology of essays based upon the production and reception of Star Wars in the Disney age. This will be a perfect read for fans with open minds and students who are completing a degree in Film Studies. It's far from a rose-tinted look at the franchise and its relationship with the Mouse House, but there is a balance to the views presented.

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This is a great look at the acquisition of Lucas Films by Disney and how the fans reacted to their beloved Star Wars being a part of the deal. It was interesting to read about some of the fears that fans had, as some were out there! I enjoyed this book a lot!

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Not only readable but this discussion includes insider debates about content and almost political/ marketing issues that reflect outside world too.. so great combination .. almost journalistic presentation of important cultural issues. Bravo!

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