First Time Jewelry Making
The Absolute Beginner's Guide--Learn By Doing * Step-by-Step Basics + Projects
by Tammy Powley
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Pub Date Mar 26 2019 | Archive Date May 14 2019
Quarto Publishing Group – Quarry | Quarry Books
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Description
The detailed descriptions of materials and easy step-by-step instructions for a variety of techniques will have you making earrings, necklaces, bracelets, and more in no time. The book guides you through the basics for a variety of jewelry mediums and methods, from bead stringing and wirework to chain making, metalwork, resin, and more. Simple projects like the Red Rhapsody Beaded Chain Bracelet, the Silver Metal Clay Link Earrings, and the Japanese Paper Ladybug Resin Pendant introduce you to skills you’ll use often as you continue to learn about and explore jewelry making.
With First Time Jewelry Making, you’ll soon be creating your own amazing jewelry designs with confidence.
Marketing Plan
Key Selling Points:
Successful series. The first four titles in the First Time series have had net sales of more than 80,000 copies since its launch in mid-2014. Two more First Time titles—Garment Fitting and Cake Decorating—were just published in Spring 2018.
Targeted step-by-step instruction geared toward the absolute beginner. Distills how-to, guidance, and advice from an expert.
Accessible presentation and price point. With its large format, manageable page count, and attractive price point, the First Time series offers novices easy entrée to how-to subjects.
Key Campaign Activity
Publicity - Online craft websites and bloggers in the Craft/jewelry market
Leverage Author online Presence
Trade: Advance copies (Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib)
Retail: Advance copies
Consumer:
Follow-up with reviewers of other jewelry books, including CPG to Jewelry Making
Leverage author contacts for promotion to jewelry world
Pitch to jewelry, DIY, craft outlets (Create Whimsy, Crafting a Green World, BH&G, etc)
Pitch to womens/lifestyle outlets (O, Redbook, Brit + Co, etc)
Pitch to teen outlets (Teen Vogue, Seventeen, Girls Life, etc)
Research possible partners for giveaways/cross-promotions (jewelry supply companies)
Pitch series to DIY and crafting outlets and include on pitches for other “First Time” books
NetGalley
Available Editions
| EDITION | Other Format |
| ISBN | 9781631596988 |
| PRICE | $19.99 (USD) |
| PAGES | 128 |
Average rating from 32 members
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