Understanding Numbers: Simplify life's mathematics. Decode the world around you.
20 thought-provoking lessons
by Marianne Freiberger; Rachel Thomas
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Pub Date Apr 09 2019 | Archive Date May 29 2019
Quarto Publishing Group - White Lion Publishing | White Lion Publishing
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Description
"Simple, clear explanations of twenty ways in which mathematics helps us to understand practical issues of everyday life. Suitable for teenagers and adults, and beautifully produced. Highly recommended!" - Professor Ian Stewart, bestselling author of The Cabinet of Mathematical Curiosities
Mathematics is an indispensable tool for life. From the systems that underpin our newsfeeds, through to the data analysis that informs our health and financial decisions, to the algorithms that power how we search online – mathematics is at the heart of how our modern world functions.
In 20 dip-in lessons, Understanding Numbers explains how and why mathematics fuels your world and arms you with the knowledge to make wiser choices in all areas of your life.
• Make sense of health statistics
• Understand the mathematics behind political voting systems
• Get to grips with how online search tools work
• Discover how mathematics can create the perfect city
Marketing Plan
Key Selling Points: 20 visually-led lessons: easy-to-digest graphics and accessible text clearly explain key concepts in a stylish and highly collectable package. Uniquely practical approach to the maths that matters, by maths journalists who can make numbers both relatable and fascinating Growing market for core self-improvement books on key skills aimed at a younger (24-45) demographic.
Key Campaign Activity Publicity focus on pop culture outlets and reviewers Target traditional trade outlets Use author contacts in the US
Trade: Series pitch to: Library Journal, Publishers Weekly, Shelf Awareness, Booklist, Bookriot, NY Times, Wall Street Journal and NPR.
Consumer: Outreach to top pop culture reviewers and outlets GoodReads Giveaway in February
Publicity/Media: Targeted pitches to pop culture reviewer, outlets and bloggers including: Buzzfeed, Huffington Post, Mental Floss, Geekscape, Pop Culture Beast, Refinery 29, Wired, Entertainment Weekly, The Observer, etc. Pitches to Library/University outlets: HerCampus, CoEd, School Library Journal, Booklist, PW, Lifehacker, Campus Talk, BookPage
Available Editions
| EDITION | Other Format |
| ISBN | 9781781318157 |
| PRICE | $15.00 (USD) |
| PAGES | 160 |
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