New Vegetable Garden Techniques
Essential skills and projects for tastier, healthier crops
by Joyce Russell
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Pub Date Apr 16 2019 | Archive Date Jun 05 2019
Quarto Publishing Group - White Lion Publishing | Frances Lincoln
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Description
This book is ideal for beginners, improvers and those serious about growing tasty, healthy organic fruit and vegetables. It will empower readers to grow food for a family, and help work out how to get the best results. Many books give sowing and growing instructions for a multitude of crops, but few give space to the techniques and tips that make gardening easier and that help anyone to grow healthy, sustainable food.
Some of the techniques are developed from Joyce’s own trials and observations; others are classic techniques that are still useful now. With a bit more detail, and a step-by-step project, a technique becomes much easier to follow and understand.
There’s something here for everyone: whether you grow in a small back yard and want to know how to raise salad in buckets, or if you have a large allotment where you want to improve pollination, or make your own liquid feeds.
The book makes several promises to its readers. Firstly, by following its advice you will grow great fruit and vegetables. Next, the knowledge you gain will save you time as well as money. Third, you'll enjoy the gardening journey and the discoveries made along the way. Fourth, you'll find greener and cleaner ways of doing things, and you'll improve your skills, methods and habits.
Find out how to rotate your vegetables so they stay healthy and well-fed, to preserve choice crops for the freshest taste, to improve the soil organically and sustainably, and to produce home made fertiliser from the leaves of your comfrey crop.
Marketing Plan
Key Selling Points: This must-have digest of crop-growing skills and projects is set to follow in the successful footsteps of Joyce and Ben Russell's previous best-sellers, The Polytunnel Book and Build a Better Vegetable Garden. Joyce Russell has a high profile in the garden sector and via Amazon she has 214 five-star reviews or The Polytunnel Book. Joyce is an experienced grower and clear communicator, explaining the why, how and when of each key gardening skill and project.
Key Campaign Activity Target home and garden media as well as media Sales support for B2B garden center store efforts
Consumer Marketing: Quarto Knows social media push Quarto Knows B2C email campaigns Giveaways, excerpts, reviews at select blogs and websites
Publicity/Media:
National Magazines, Gardening/Gardening Coverage
Blogs and Websites (Gardening)
Major emphasis on city/urban lifestyle-focused media
Daily Newspapers with Gardening Coverage
Syndicates & Wire services
Regional Magazines with Home & Garden Coverage
Garden Center/Wholesalers media
Landscaping Trade Media
Book Trade
Radio – Local & Syndicated Programs
Available Editions
| EDITION | Other Format |
| ISBN | 9781781318454 |
| PRICE | $25.00 (USD) |
| PAGES | 192 |
Average rating from 26 members
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