The Secret Spiral of Swamp Kid
by Kirk Scroggs
Pub Date 01 Oct 2019
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Anyone caught reading this notebook without my permission will be tossed in the bayou with a rabid snapping turtle! Seriously, I mean it!
My name is Russell Weinwright and if you think you've got problems in middle school, try being a half kid, half algae swamp creature who's terrible at sports! It's not easy. I eat sunlight for lunch, I've got duck weed for hair, and I think a frog might be living in my tree trunk arm. I'm literally pond scum! Some kids call me Swamp Kid, but my best friends Charlotte and Preston keep me sane.
I wish I could let you read this notebook to get the real scoop on being an eighth-grade outsider (please ignore the doodles and ketchup stains!), but things have gotten a little crazy lately. Men in black are spying on me, my science teacher might be an evil mastermind, and a hulking beast in the bayou may or may not be my super swamp mentor. Believe me, you don't wanna know! Turn back now!
This is The Secret Spiral of Swamp Kid by writer and illustrator Kirk Scroggs, and you'll never look at middle school the same way again.
• Part of the DC Books for Young Readers marketing campaign
• Extensive marketing budget of over $500k for the launch of DC Books for Young Readers
• Featured title at ALA Annual 2019, BookExpo 2019 and NCTE 2019
• Physical galleys made available for libraries, independent bookstores and retailers
• Galley mailing April 2019
• Trade advertising campaign including Publishers Weekly, School Library Journal, Shelf Awareness, Booklist and more
• Digital galleys available on Edelweiss and NetGalley April 2019
• In-book advertising and national print and online advertising: Facebook, Goodreads, Library Journal, Shelf Awareness
• Teaching guides and discussion guides created
• Ingram and Baker & Taylor graphic novel supplements • Promotion on dccomics.com; goodreads.com
• Promotion through DC Comics social media (Facebook, Twitter, blogs)
E-blasts with links to digital galleys sent to bookstores, libraries and media
• Excerpts made available on DOGOBooks
• Goodreads and Bookish giveaways
• Promotional co-op allowance
• Promotional items include bookmarks, locker posters and more