Groupon's Biggest Deal Ever
The Inside Story of How One Insane Gamble, Tons of Unbelievable Hype, and Millions of Wild Deals Made Billions for One Ballsy Joker
by Frank Sennett
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Pub Date Jun 05 2012 | Archive Date Sep 01 2012
Description
***Please note requests for this title will be approved on June 4th.***
"It's hard to overstate how
big a year it was for Mr. Mason. His company went public, he became a
billionaire, and the daily-coupon-deals phenomenon he pioneered has seemingly
swept the nation."
---Andrew Ross Sorkin,
The New York Times DealBook, January 2,
2012
Groupon's Biggest Deal Ever is the exclusive, behind-the-scenes account of the incredible rise of discount coupon giant Groupon and the compelling story of its offbeat founder, Andrew Mason, as he created a juggernaut of online commerce and ignited a consumer revolution that is disrupting how people shop all over the world.
Love him for saving you 50 percent on last night's Indian dinner or hate him for cashing in big when he could be losing millions for merchants and investors alike, Mason---Groupon's thirtysomething founder and CEO---made an incredible gamble when he turned down Google's $6 billion buyout offer to go it alone. The experts thought he was insane. Groupon was little more than two years old and staffed from top to bottom with twentysomethings. The wild ride couldn't last, but Mason thought otherwise, and with dreams of a potential IPO that could be massive, he liked his odds.
But did he make the right decision, or did he blow a
chance to continue to grow "the fastest growing company in history"? Is Mason an
Internet genius, or is he sitting on another bubble that could burst at any
moment?
While everyone has an
opinion on Groupon, Frank Sennett has written the only inside account. With
exclusive access, interviews, and documents that no one outside of the company
has seen or been able to report on, Groupon's Biggest Deal Ever has
every twist and turn from start-up to IPO and is the real story of Mason's
audacious gamble and the meteoric rise of Groupon from start-up to $16.7 billion
online giant.
Advance Praise
Advance Praise
for Groupon's Biggest Deal Ever
"Fresh, fun, and
exciting! A great inside business story wonderfully told."
--Tony
Hsieh, New York Times bestselling author of Delivering
Happiness and CEO of Zappos.com, Inc.
"Groupon
CEO Andrew Mason takes center stage in this story about the company's founding,
development, and explosive assent... It's refreshing and enjoyable to read
Sennett's likable portrait of Mason ("the inexperienced CEO hiding a brilliant
analytical mind behind a goofball demeanor") and Lefkofsky (nicknamed
"Punchable" by Mason for his hard-edged, "alpha dog" attitude). Sennett succeeds
in presenting a balanced view of the company, complete with bad press and
"damaging controversy."
--Publishers
Weekly
"From the fast-paced opening pages, where we learn why
Groupon rejected Google's $6 billion offer, Frank Sennett takes us on the
wild journey of founder Andrew Mason's unlikely success and how it could just as
easily have never happened at all."
--William
D. Cohan, New York Times bestselling
author of Money and Power and House of
Cards
"More Social
Network than Barbarians at the
Gate, this is an entertaining tale where the geeks meet money and power, and
the skinny guys run away with the cash, only may be they don't."
--Paco
Underhill, author of Why We Buy, Call of the Mall, and What Women Want
"Ever wonder why
you aren't one mouse click away from becoming a billionaire? Groupon's Biggest Deal Ever gives you a
funny, compelling, blow-by-blow account of what stands between a clever idea and
an internet fortune. You may never
launch into cyberspace like the book's zany and tenacious heroes, but you will
gain a new perspective on how ideas blossom and mega-deals get made, and you'll
have fun along the way."
--Jerry A. Webman, Chief Economist Oppenheimer Funds
and author of MoneyShift: How to Prosper
from What You Can't Control
"So what's a three-year-old company--one
that's never made a profit, burns cash like there's no tomorrow and has an
easily duplicable business model--actually worth? If the company's name is
Groupon, the sky's the limit. Frank Sennett tells the gripping story of
entrepreneur/carnival-barker Andrew Mason's gutsy decision to turn down a $6
billion buyout offer from Silicon Valley's 600-pound gorilla (Google) and plunge
ahead with an IPO that valued Andy's excellent adventure at close to $16.7
billion. Groupon's Biggest Deal
Ever proves that, on Wall Street, truth really is stranger than
fiction."
--Peter Passell, Editor of the Milken Institute Review and author of Where to Put Your Money
Now
Available Editions
| EDITION | Hardcover |
| ISBN | 9781250000842 |
| PRICE | $25.99 (USD) |
| PAGES | 320 |
