Key Selling Points: 

A vividly illustrated picture book which introduces different urban animals while also letting children explore different cities around the world.  

A combination of beautifully lyrical poetry with fascinating non-fiction.  

Uses eight different poetry forms throughout the book and each form is explained in the end matter, making this the perfect resource for teaching poetry. 

Publicity: 

Pitch to urban-living outlets 

Pitch to parenting outlets (online and print) and homeschool media 

Pitch to poetry outlets 

Nonfiction hook to pitch to bloggers 

Targeted outreach to kidlit bloggers and bookstagrammers focused on illustration 

Trade & Consumer: 

Social media: Promote in time for National Skyscraper Day (Sept 3)   

Author available for events (located in Brooklyn)--hopefully leverage her social media following to drive pre-orders 

Leverage author connections for coverage across traditional and online media 

Create an urban living kids sell sheet  

Giveaway via social media (preferably Instagram and Twitter since they are focused on imagery of book) -- give away one copy of the book 

School Library: 

Outreach to librarian and educator social media networks; featured title on school & library social media 

Submit for all eligible awards  

Promote at School & Library shows  

Giveaway in Educator newsletter