How to Build Brick TV and Movie Cars

Detailed LEGO Designs

by Peter Blackert

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Pub Date Oct 15 2019 | Archive Date Oct 31 2019

Quarto Publishing Group – Motorbooks | Motorbooks

Crafts & Hobbies | Nonfiction (Adult)

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Description

Ford designer and LEGO master builder Peter Blackert provides step-by-step instruction for 15 fun builds for a range of levels featuring the most most famous rides from the big and small screens.

LEGO is the world’s #1 toy company for good reason: Its ubiquitous sets are as fun for the young at heart as they are for kids. If you grew up building LEGO City and Spacesports and are still building, or have passed your old bricks on to your children, these car builds offer exciting new possibilities.

Blackert—also the author of Motorbooks’ How to Build Brick Cars and How to Build Brick Airplanes—here uses his unique "common-chassis" platforms for scale-model cars to recreate 15 famous TV and movie vehicles from beginner to advanced builds, including:

Knight Rider's KITT Firebird
Herbie from The Love Bug
Mad Max's Falcon Interceptor
The Speed Racer Mach V
Wayne's World Pacer
Austin Powers' Shaguar
And more

Ready. Set. Build!

Marketing Plan

Key Selling Points: LEGO is the world’s top-selling toy manufacturer. The collector and novelty LEGO scene is very strong. LEGO boasts over 12 million Facebook followers and more than 2.5 million Instagram followers. LEGO remains the world’s #1 toy company and is experiencing a cultural explosion thanks to licensed properties and movies.

Key Campaign Activity Media push at toy, modeling and automotive media Utilize author’s cache and social media Consumer Marketing Publicity campaign Giveaways with select blogs, websites Quarto Drives email campaign and social media campaigns

Publicity/Media: Influential auto media – emphasis on gift guides (especially hot rod and muscle car-centric outlets): Automobile, Autoweek, Car & Driver, Motor Trend, Road & Track, Hagerty’s, Hemmings, Sports Car Market, Old Cars Weekly, Sports Car Market, Automotive News, Auto Journal, Auto Beat Daily, Driving Force, Canadian Autoworld, Hot Rod, Rodder’s Journal, Car Craft Pursue coverage at brick/Lego media, including: Blocks Magazine, Brick Journal, The Brick Fan, Brick Shelf, Brick set, The Brick Blogger Target select pop-culture media including Critical Blast, Den of Geek, First Comics News, Geek World, GeekDad, Geeks and Com, Legions of Gotham, Monsters and Critics, Mooster Blog, Nerd Much, Nerdophiles, NERDSociety.com, Pint O’ Comics, Spectrum Culture, Agents of Geek, Geek Daddy, All Geek to Me Mom/Dad/Parenting Blogs Target newspapers with auto coverage: Chicago Tribune, Los Angeles Times, Detroit Free Press, New York Daily News, Detroit News, New York Post, Toronto Globe & Mail, wire/syndication services Key auto blogs & websites: Autoblog, BangShift.com, Art of Gears, CarType, AutoTribute, Automotive Addicts, Car Fanatics, Luxury Fred, Automobile Journal, Car Pages, Auto Insane, My Classic Car, driving.ca, CarBuzz, Autos.ca, Driving Line, Automotive Traveler, GayWheels.com.