Key Selling Points: Strong interest in lettering with watercolor. Unlike general lettering or brush lettering, lettering with watercolor is an emergent subject, with only a couple of competing titles. The watercolor aspect is also a compelling draw, especially among aspiring millennial artists. Serenely authoritative approach. The author’s background as an educator shines through with her thoroughness and calm confidence in demonstrating how to make the most of the stunning spontaneity of this classic medium. Successful author. In addition to net sales of 25k for The Art of Brush Lettering, over 2018 Kelly Klapstein ramped up her travel/teaching schedule and launched her KellyCreates product line with manufacturer/international distributor American Crafts.  

Key Campaign Activity Leverage author online and social media:  (Instagram: 642k, Youtube: 49k). Outreach to art and craft outlets  

Trade: Finished Advances    

Retail: Finished Advances   

Consumer: Leverage Kelly’s social media/online presence – encourage pre-order campaign, posts on Instagram and YouTube, post-pub giveaways Long and short lead pitches to art, craft, and women’s/lifestyle media Watercolor lettering demo from Kelly, with book information at the end Partner with American Crafts for a giveaway and promotion Pitch to crafts outlets (Craft Gossip, Cloth Paper Scissors, etc) and anyone who covered the last book Pitch to outlets on the art side (Artsy, Artists Magazine, etc) with the watercolor angle Leverage travel - Provide postcards or bookmarks for her to have on hand at events and conferences, work with her on book sales there if possible Work with Kelly on American Craft line – will she have anything new to promote? See if we can work with her to get on QVC again