The Gold in the Rings

The People and Events That Transformed the Olympic Games

You must sign in to see if this title is available for request.
You must sign in to see if this title is available for request.
You must sign in to see if this title is available for request.

Talking about this book? Be sure to tag it using #TheGoldInTheRings #NetGalley

Description

Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K...

Advance Praise

"Wenn and Barney have produced another foundational text in Olympic history, this one exploring the deepening ties between the International Olympic Committee (IOC) and the generation of commercial...

Marketing Plan

ARC mailing to National Media

National Sport Radio Outreach

Feature on Netgalley

Social Media Campaign

Email blasts to in-house email lists