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The Gold in the Rings
The People and Events That Transformed the Olympic Games
by Stephen R Wenn; Robert Barney
This title was previously available on NetGalley and is now archived.
Pub Date
Jan 09 2020
| Archive Date
Nov 22 2019
Description
Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle.
Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits.
Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K...
Description
Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle.
Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits.
Advance Praise
"Wenn and Barney have produced another foundational text in Olympic history, this one exploring the deepening ties between the International Olympic Committee (IOC) and the generation of commercial revenue. Utilizing exclusive access to previously undisclosed IOC documents, along with interviews with many high-ranking Olympic officials, the authors not only shed new light on IOC presidents such as Brundage, Killanin, Samaranch and Rogge, but also a diverse and colorful supporting cast whose importance is only now revealed. This book instantly becomes essential reading for anyone interested in the modern Olympic movement."--Kevin Witherspoon, author of Before the Eyes of the World: Mexico and the 1968 Olympic Games
"The Gold in the Rings traces the fascinating rise of the modern Olympic Games into today's commercial empire. Wenn and Barney remain two of our foremost historians of international sport."--Thomas M. Hunt, author of Drug Games: The International Olympic Committee and the Politics of Doping, 19602008
"Wenn and Barney have produced another foundational text in Olympic history, this one exploring the deepening ties between the International Olympic Committee (IOC) and the generation of commercial...
Advance Praise
"Wenn and Barney have produced another foundational text in Olympic history, this one exploring the deepening ties between the International Olympic Committee (IOC) and the generation of commercial revenue. Utilizing exclusive access to previously undisclosed IOC documents, along with interviews with many high-ranking Olympic officials, the authors not only shed new light on IOC presidents such as Brundage, Killanin, Samaranch and Rogge, but also a diverse and colorful supporting cast whose importance is only now revealed. This book instantly becomes essential reading for anyone interested in the modern Olympic movement."--Kevin Witherspoon, author of Before the Eyes of the World: Mexico and the 1968 Olympic Games
"The Gold in the Rings traces the fascinating rise of the modern Olympic Games into today's commercial empire. Wenn and Barney remain two of our foremost historians of international sport."--Thomas M. Hunt, author of Drug Games: The International Olympic Committee and the Politics of Doping, 19602008
Marketing Plan
ARC mailing to National Media
National Sport Radio Outreach
Feature on Netgalley
Social Media Campaign
Email blasts to in-house email lists
ARC mailing to National Media
National Sport Radio Outreach
Feature on Netgalley
Social Media Campaign
Email blasts to in-house email lists
Available Editions
| EDITION |
Other Format |
| ISBN |
9780252084522 |
| PRICE |
$24.95 (USD)
|
| PAGES |
384
|
Additional Information
Available Editions
| EDITION |
Other Format |
| ISBN |
9780252084522 |
| PRICE |
$24.95 (USD)
|
| PAGES |
384
|
Average rating from 3 members
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