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Piper Pájaro and Sloane MacBrute are two 13-year-old girls with very different lives but very similar secrets. Popular, outgoing Piper is strong. Like, ripping-the-doors-off-cars strong. She longs to be a superhero, even if she tends to leave massive messes in her wake. Snarky Sloane, on the other hand, is super smart. Like, evil-genius-smart. To help her family, she has to put those smarts to use for her villainous grandfather.
When a mission to steal an experimental technological device brings the two girls face to face with each other, the device sparks, and the two girls switch bodies! Now they must live in each other's shoes as they figure out a way to switch back.
Anti/Hero is a story that explores what makes a hero, how one can find friendship where it's unexpected, and what it means to walk in another person's shoes...literally!
Authors Kate Karyus Quinn (Another Little Piece, The Show Must Go On) and Demitria Lunetta (The Fade, Bad Blood) make their graphic novel and middle grade debut alongside artist Maca Gil to introduce two new and exciting characters to DC Comics!
Piper Pájaro and Sloane MacBrute are two 13-year-old girls with very different lives but very similar secrets. Popular, outgoing Piper is strong. Like, ripping-the-doors-off-cars strong. She longs to...
Piper Pájaro and Sloane MacBrute are two 13-year-old girls with very different lives but very similar secrets. Popular, outgoing Piper is strong. Like, ripping-the-doors-off-cars strong. She longs to be a superhero, even if she tends to leave massive messes in her wake. Snarky Sloane, on the other hand, is super smart. Like, evil-genius-smart. To help her family, she has to put those smarts to use for her villainous grandfather.
When a mission to steal an experimental technological device brings the two girls face to face with each other, the device sparks, and the two girls switch bodies! Now they must live in each other's shoes as they figure out a way to switch back.
Anti/Hero is a story that explores what makes a hero, how one can find friendship where it's unexpected, and what it means to walk in another person's shoes...literally!
Authors Kate Karyus Quinn (Another Little Piece, The Show Must Go On) and Demitria Lunetta (The Fade, Bad Blood) make their graphic novel and middle grade debut alongside artist Maca Gil to introduce two new and exciting characters to DC Comics!
Marketing Plan
National Media Campaign including National Public Radio and national print features and review coverage.
Extensive online support including EW, USA Today, PopMatters, IGN, CBR, and various comic book blogs and pop culture sites.
Trade review campaign including Kirkus, Publishers Weekly, School Library Journal, Library Journal, and Horn Book Review
Physical galleys made available for libraries, independent bookstores and retailers
Trade advertising campaign including Publishers Weekly, School Library Journal, Shelf Awareness, Booklist and more
Featured in the DC Books for Young Readers Shelf Awareness Dedicated Issue, December 2018
Digital galleys available on Edelweiss and NetGalley May 2019
In-book advertising and national print and online advertising: Facebook, Goodreads, Library Journal, Shelf Awareness
Promotion on dccomics.com; goodreads.com
Promotion through DC Comics social media (Facebook, Twitter, blogs)
E-blasts with links to digital galleys sent to bookstores, libraries and media
Goodreads and Bookish giveaways
Promotional co-op allowance
National Media Campaign including National Public Radio and national print features and review coverage.
Extensive online support including EW, USA Today, PopMatters, IGN, CBR, and various comic book...
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