Like Falling Through a Cloud

“In Like Falling Through a Cloud, Eugenia Zuckerman gives her reader privileged access to her inner life, as she begins to understand and live with a recent medical diagnosis. As she describes the vast changes in her different states of mind in a series of poetic snapshots, her artistic aura shines through with lightness, courage, and humor. In expressing the borders between fear, doubt, vulnerability, and love, she reminds us of the delicate balance between human fragility and resilience, and how the role of poetry and music offers a balm when we are faced with psychic turbulence." — Yo-Yo Ma, Cellist

“Bravery and inspiration come in many forms. In the face of dealing with her own challenges, Eugenia Zukerman has written a beautiful personal narrative that inspires bravery in the face of serious life changes.” — Jaap van Zweden, New York Philharmonic Music Director

“Eugenia Zukerman has taken an experience and event that can be traumatic and brought light to it. Her poetic style of communicating the nature of her world in the face of this challenge is endearing. I believe anybody who is themselves or is having any family member experience some decline in memory will feel uplifted and informed by this highly special and unique work.” — Herbert Pardes, M.D., Executive Vice Chairman of the Board of Trustees of New York-Presbyterian Hospital

"Eugenia Zukerman’s new book, Like Falling Through a Cloud, is a masterpiece of inspiration, poetry, reflection, memories, and the heartbreak of discovering that one is having the early signs of dementia. Writing in the present tense, of past reflection, of moments of sheer delight—as well as moments of sheer horror—Eugenia has authored a must-read. I was going to say a must-read for those who suffer from moments of forgetfulness, but instead, I’m going to say it’s a book for everyone. It transcends the particulars, becoming applicable to any situation you might find yourself in. That is the sign of a truly inspiring volume, a classic, and Like Falling Through a Cloud is a classic—for everyone. The beautiful message that Ms. Zukerman has created in the astonishing, revealing, and inspiring book is that we all have life to live, dreams to dream, and human kindness to both give and receive. The author has always been an extraordinary talent, both musically and linguistically. In Like Falling Through a Cloud, she has written the unforgettable." — Judy Collins, American Singer and Songwriter

"Eugenia Zukerman bravely shares her personal journey and self-awareness as she battles with Alzheimer’s and the anxiety that comes with it. She inspires with her strength and willingness to find joy and beauty in small and big things in life. Through music, love, family and peace of nature, you feel her determination to appreciate every day and the will to move forward. She beautifully translates her frightening and inspiring experiences into poetry for the reader." — Yefin Bronfman, pianist

"The most interesting writers of our time are creating hybrid literature that combines poetry, fiction, and autobiography. As we proceed in life, our way of perceiving the world changes, and few writers have the courage to depict this. Eugenia Zukerman—perhaps because she is a musician and a writer—has chronicled the music of the brain in an extraordinary way. Like Falling Through a Cloud is beautiful and riveting." — Erica Jong, author of FEAR OF FLYING
“My sister, Eugenia (Genie to me), admirably always embraces the moment for whatever it brings. After recently receiving the diagnosis of cognitive decline, she was stunned but then took stock of how she felt and what it all means. A generous result is her beguiling prose poem, Like Falling through a Cloud, in which she faces the mysteries of memory, and self-discovery through change. In this short, yet revealing, sometimes funny, sometimes sad volume, she shares her experience and her candid self-perceptions. This compact volume has helped me as Genie’s big sister (and a physician) understand what is going on far better than my empiric medical knowledge. This gem of a book should provide solace and insight for family and friends struggling to understand the complex issues of cognitive decline. More than that, it is a tale of bravery, strength, and healing.” — Julie R. Ingelfinger, M.D., Professor of Pediatrics, Harvard Medical School, and Senior Consultant in Pediatric Nephrology at Massachusetts General Hospital for Children at Massachusetts General Hospital in Boston

"Heart-crushing poetry, eloquent typography, and stunning candor combine to make Eugenia Zukerman’s voyage into the uncharted landscape of memory loss the most compelling book you will read this year. A brave journey beautifully told." — Letty Cottin Pogrebin, founding editor of MS. Magazine "Heart-crushing poetry, eloquent typography, and stunning candor combine to make Eugenia Zukerman’s voyage into the uncharted landscape of memory loss the most compelling book you will read this year. A brave journey beautifully told." — Letty Cottin Pogrebin, founding editor of MS. Magazine

"I have known and loved Eugenia Zukerman my whole adult life. Of course, it was easy to fall for such a ravishing beauty, devastatingly diaphanous Diana that she is, but once hooked, more arrows felled me: a brilliant musician, to be sure, but also a brilliant and panoramically empowered mind and spirit, a captivating and pioneering tele-journalist and media advocate for the arts, an inspired and masterful writer, endlessly quick-witted and always an impassioned and aware citizen of the world. It should come as no surprise, then, that when she discerned early signs of a potential and ever-unnamed usurper of mental acuity, her response would be to make us all traverse this frightening stage of her life by imbuing tragedy with transcendence in her memoir, Like Falling Through A Cloud. Eugenia’s choice of telling this chilling tale of tenuous tendrils of cognition as aphorisms as light, fleeting and fleeing as dandelion seeds is a true masterstroke. She paints the pages in serendipitous typographical free-verse, with the ease and urbanity of an Ogden Nash, with the nostalgia and romance of Nabokov, and ever with an endearing charm and more than occasional epiphany all her own. Never has a book made me want to laugh and cry in equal and empathetic measure." — Christopher O'Riley, pianist and host of NPR's FROM THE TOP

"In her moving debut memoir, Zukerman, a flutist and former arts correspondent for CBS Sunday Morning, tells of her diagnosis of Alzheimer’s disease. Writing in a mix of verse and prose, she begins with a poem as she realizes her memory is becoming increasing faulty (“Sometimes/when I wake up/it’s dark/where am I?”), then tells of meeting with her neurologist, who also diagnoses her with anxiety. Subsequent chapters examine therapist visits, ruminations about drug and clinical trials, and her mother’s death at 103. Zukerman, now in her 70s, writes of how her memory loss has affected her life with her husband, and their eventual move to upstate New York, where the disease progresses (“So this is how it begins/ The caretaking,/ the endless helping my once independent wife,” she believes her husband must be thinking). “I’ve got a shiner where my brain used to be—it’s become more and more troubling to me,” she says plaintively, easily eliciting empathy from readers. While the unorthodox narrative structure can distract at times, it doesn’t detract from the work’s power. Zukerman’s unflinching memoir in verse will most appeal to those dealing with this common yet complex illness."—Publishers Weekly

· National media campaign including television, print, radio and online coverage
· ARC distribution campaign
· Digital marketing/publicity campaign
· Review campaign targeting media, Amazon and Goodreads reviewers
· Social media outreach