The No Waste Vegetable Cookbook
By Linda Ly
US: $25.00/CAN: $33.00
9781558329973| April 7, 2020
Marketing: Todd Conly
 
Campaign Focus:
Cookbook from the award-winning blogger Linda Ly (aka Garden Betty) 
Starve your compost pile and learn how to make the most of fresh produce with The No Waste Vegetable Cookbook.
 
Key Selling Points

• Popular author who is known for innovative recipes: Linda Ly's breakout hit, The New Camp Cookbook, and her recent follow-up, The Backyard Fire Cookbook, have resonated with readers for innovative recipes that help them learn something new.
• Zero waste is on the rise: According to news sites like CNN, the trend is now taking off and is “not just for hippies.” From packaging-free stores to blogs to the kitchen, it has grown steadily since 2013. 
• Serves up a fresh philosophy for environmentally aware foodies and food-loving environmentalists and is a great fit for vegetarian, plant-based, and flexitarian tables
• Offers thought-provoking insights and practical solutions for eating with respect for natural order 

Key Campaign Activity

• Review pitch to top national print publications
• Review pitch to top online food, baking and women’s sites

Pre-publication:
Pre-publication campaign to build anticipation of the reveal including:

• List book on author’s website, Garden Betty (uvm: 157K)
• Discuss pre-order bonus recipe incentive and post on author’s Instagram (uvm: 4.3K) and Facebook (uvm: 9K) and Pinterest (uvm: 1.1M) channels
• GoodReads, Eat Your Books, and Tastebook giveaway

Trade:

• Submit for review in Publishers Weekly, Shelf Awareness, Booklist 

School/Library:

• Submit for review in Library Journal
• Display at ALA Annual

Consumer:

• Promotion on Quarto Cooks
• Submit for James Beard and IACP Cookbook Awards

Publicity / Media:
 
Advances: Mother Earth News, Rodale’s Organic Life, Organic Authority, Farm Star Living, HealthNewsDigest.com, FactBasedHealth.com, New Aura Magazine, Bee Green Magazine, Crave Local, Nourish Evolution, amaze, Intent.com, EverydayRoots.com, Empowered Sustenance
 
Consumers: Elephant, Naturally Savvy, Bright Nest, Organic Spa Magazine, Fairfield Green Food Guide, Mother Earth News, Rodale’s Organic Life, Organic Authority, Farm Star Living, HealthNewsDigest.com, FactBasedHealth.com, New Aura Magazine, Bee Green Magazine, Crave Local, Nourish Evolution, amaze, Intent.com
 
Bloggers: EverydayRoots.com, Empowered Sustenance, Hello Glow, Kitchen Stewardship, Recyclebank’s Live Green, Civil Eats, Nourished Life, Mama Natural, Budget Earth, This West Coast Mommy, Turning the Clock Back, So Easy Being Green, Creative Green Living, Inspired Edibles, 17 Apart