Startup Myths and Models

What You Won't Learn in Business School

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Columbia University Press
Columbia Business School Publishing
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Budding entrepreneurs face a challenging road. The path isn’t made any easier by all the clichés they hear about how to make a startup succeed—from platitudes and conventional wisdom to downright...

Advance Praise

"In this lively read, Riz Virk scrutinizes popular Startup Myths and provides crystal clear Startup Models to guide entrepreneurs on their journey. Fortify yourself on this book’s rich experience and...

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