Modesty: A Fashion Paradox
A Fashion Paradox
by Hafsa Lodi
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Pub Date 24 Jun 2020 | Archive Date 31 May 2020
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Description
AS SEEN IN Vogue Arabia, Harper’s Bazaar, Stylist, Glamour, Publishers Weekly, Foreword Reviews, Booklist & MORE.
A Harpers Bazaar Essential Fashion Book
A fashion journalist unzips the revolution, influence, and controversy of the modest fashion movement.
Muslim-American fashion journalist Hafsa Lodi has witnessed first-hand how the modest fashion industry has evolved from a niche segment to a powerful force that boasts a multibillion-dollar market value on the world stage. Whether they're influenced by the feminist nuances of modesty, abide by religious dress norms, or keep up with the latest social media trends, modest fashion is profoundly popular.
Lodi unpacks how designer brands like Gucci have popularized conservative attire and layering as the pinnacle of chic, and high-street brands like H&M and Mango have followed. She strips back the modest fashion movement to expose its true disruptors: the faith-centric fashion labels. Bolstered by a burgeoning community of Muslim, Jewish and Christian fashion influencers, they're at the forefront of this global surge.
Speaking to both the fashion industry and its consumers, Lodi explores the nuances and narratives of this fascinating movement and asks the burning question: In a world where fashion becomes a spectacle and seeks constant attention, can it ever be truly modest?
Advance Praise
“This thoughtful consideration touches on numerous aspects, ranging from Islamic, Jewish, and Christian scriptural passages enjoining modest clothing, to high fashion modest-wear runway shows, institutionalized subjugation of women, and activists' claims that voluntary covering-up is a form of feminist expression.” — BookList Starred Review American Library Association
"A nuanced and insightful study of the “modest fashion movement” in the Muslim world and beyond….this enthusiastic and wide-ranging account successfully disputes Western stereotypes of Muslim women as "repressed victims of a tyrannical religion."" — Publishers Weekly
“Smart and journalistic, Modesty embraces the heterogeneity of fashion and of modesty to tell a new story about self-expression and freedom.” — Foreword Reviews
“Lodi points out that the Muslim influencers and models she interviews are not alone in their interest. Other women who will choose less revealing styles include Orthodox Jewish women, some Christian women, and those who just feel more comfortable in these kinds of clothing.” — Book Riot
Marketing Plan
National media campaign including television, print, radio and online coverage
ARC distribution campaign
Digital marketing/publicity campaign
Review campaign targeting media, Amazon and Goodreads reviewers
Social media outreach
Available Editions
| EDITION | Other Format |
| ISBN | 9781911107262 |
| PRICE | $16.95 (USD) |
Featured Reviews
Amber V, Reviewer
If you love fashion and want to get a deep dive look into the fashion world, this is a great book to read. I loved it! It was well written and I loved all the different perspectives that we get. The authors writing style was easy to get into. Everything was well done. This was a very insightful read.
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