Livewired

The Inside Story of the Ever-Changing Brain

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Pub Date

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Description

What does drug withdrawal have in common with a broken heart? Why is the enemy of memory not time but other memories? How can a blind person learn to see with her tongue, or a deaf person learn to...

A Note From the Publisher

Publicity contact: Emily Reardon (212) 572-2018 • ereardon@penguinrandomhouse.com. // Marketing contact: Sara Eagle (212) 572-21995 • seagle@penguinrandomhouse.com.

Advance Praise

PRAISE FOR DAVID EAGLEMAN :

“David Eagleman makes it easy to comprehend the most complex collection of cells in the Cosmos—our brain. If neuroscience had a rock legend, it would be him.” —Ruby Wax

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Marketing Plan

• National Media Attention, including NPR and  Print Features 

• Science Media Outreach

• Science Blogs and Podcast

• Author Tour, including Portland (OR), Seattle,  and San Francisco 

• Online...

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