Never After: The Thirteenth Fairy
by Melissa de la Cruz
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Pub Date 01 Dec 2020 | Archive Date 21 Jan 2022
Macmillan Children's Publishing Group, Roaring Brook Press
Description
*A B&N Young Reader Monthly Pick!*
*Finalist in the 2021 Goodreads Choice Awards!*
*A New York Times Bestseller!*
Discover a new middle-grade fantasy saga from the #1 New York Times bestselling author of The Descendants series, Melissa de la Cruz, where real life and fairy tales collide!
Nothing ever happens in Filomena Jefferson-Cho’s sleepy little suburban town of North Pasadena. The sun shines every day, the grass is always a perfect green, and while her progressive school swears there’s no such thing as bullying, she still feels bummed out. But one day, when Filomena is walking home on her own, something strange happens.
Filomena is being followed by Jack Stalker, one of the heroes in the Thirteenth Fairy, a series of books she loves about a brave girl and her ragtag group of friends who save their world from an evil enchantress. She must be dreaming, or still reading a book. But Jack is insistent—he’s real, the stories are real, and Filomena must come with him at once!
Soon, Filomena is thrust into the world of evil fairies and beautiful princesses, sorcerers and slayers, where an evil queen drives her ruthless armies to destroy what is left of the Fairy tribes. To save herself and the kingdom of Westphalia, Filomena must find the truth behind the fairytales and set the world back to rights before the cycle of sleep and destruction begins once more.
Marketing Plan
Prepublication “Discover Your Own Story“ Marketing Campaign with Exclusive Content Reveals, Social Promotions, Sweepstakes, and More
Prepublication Trade Advertising Campaign
Prepublication Appearances at Key Fall Festivals
Promotions at Book Festivals and Consumer Conventions including New York Comic Con
Outreach to Princesses and Princes, Sorcerers and Slayers (AKA “Middle Grade Book Clubs”)
Early Galley Promotions on Goodreads.com, Netgalley, and Edelweiss
Extensive Outreach To Key Educators And Library Contacts
Major Promotion At Select National School And Library Conferences
Author Appearances at Bookstores and Festivals Throughout the Kingdom
An Extraordinary National Media Campaign
Major National Consumer Advertising Campaign
Digital Influencer Campaign Targeting Parenting, Teacher, & Librarian Bloggers, Booktubers, Bookstagrammers, and Online Tastemakers
Never After MacKids Social Media Engagement Campaign, Including Author Q&As, Sweepstakes, and Animated Social Media Assets
Email Marketing Campaign Targeting Middle Grade Subscribers
Dedicated Series Website at NeverAfterSeries.com
Like what you read? Share your thoughts using #NeverAfterSeries
Available Editions
| EDITION | Other Format |
| ISBN | 9781250311214 |
| PRICE | $16.99 (USD) |
Available on NetGalley
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