Never After: The Thirteenth Fairy

Real life and fairy tales collide in Never After: The Thirteenth Fairy, book one in the new middle-grade Never After series from the #1 New York Times bestselling author of The Descendants series, Melissa de la Cruz.

Nothing ever happens in Filomena Jefferson-Cho’s sleepy little suburban town of North Pasadena. The sun shines every day, the grass is always a perfect green, and while her progressive school swears there’s no such thing as bullying, she still feels bummed out. But one day, when Filomena is walking home on her own, something strange happens.

Filomena is being followed by Jack Stalker, one of the heroes in the Thirteenth Fairy, a series of books she loves about a brave girl and her ragtag group of friends who save their world from an evil enchantress. She must be dreaming, or still reading a book. But Jack is insistent—he’s real, the stories are real, and Filomena must come with him at once!

Soon, Filomena is thrust into the world of evil fairies and beautiful princesses, sorcerers and slayers, where an evil queen drives her ruthless armies to destroy what is left of the Fairy tribes. To save herself and the kingdom of Westphalia, Filomena must find the truth behind the fairytales and set the world back to rights before the cycle of sleep and destruction begins once more.

Prepublication “Discover Your Own Story“ Marketing Campaign with Exclusive Content Reveals, Social Promotions, Sweepstakes, and More

Prepublication Trade Advertising Campaign

Prepublication Appearances at Key Fall Festivals

Promotions at Book Festivals and Consumer Conventions including New York Comic Con

Outreach to Princesses and Princes, Sorcerers and Slayers (AKA “Middle Grade Book Clubs”)

Early Galley Promotions on Goodreads.com, Netgalley, and Edelweiss

Extensive Outreach To Key Educators And Library Contacts

Major Promotion At Select National School And Library Conferences

Author Appearances at Bookstores and Festivals Throughout the Kingdom

An Extraordinary National Media Campaign

Major National Consumer Advertising Campaign

Digital Influencer Campaign Targeting Parenting, Teacher, & Librarian Bloggers, Booktubers, Bookstagrammers, and Online Tastemakers

Never After MacKids Social Media Engagement Campaign, Including Author Q&As, Sweepstakes, and Animated Social Media Assets

Email Marketing Campaign Targeting Middle Grade Subscribers

Dedicated Series Website at NeverAfterSeries.com

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