From Cubicle to Cloud

How to Start and Scale a Virtual Professional Service Business

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Pub Date 26 Jan 2021 | Archive Date 12 Feb 2021
Greenleaf Book Group | Greenleaf Book Group Press

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Description

Anyone can have a good idea. Very few can turn it into a million-dollar one. Until now.

It’s challenging to start and scale a business. Choosing the cloud as your platform for delivery and headquarters presents a whole new set of obstacles. This guide will allow you to leverage the cloud to streamline your processes and maximize your profits. 

When Jennifer Brazer founded her company, Complete Controller, she disrupted and reinvented client accounting services (CAS), creating an entirely new cloud-based business model. Whether your specialty is accounting, therapy, design, law, or any other field, groundbreaking expert Jennifer Brazer will show you how to

• recruit, train, monitor, motivate, and mentor your staff without ever being in the same room;

• price, package, and present your service so its value is recognized and desired beyond geo constraints;

• build trust and reputation with customers, colleagues, and vendors without in-person interaction;

• develop roles and processes to support your model and measure business performance;

• overcome doubt, naysayers, and traditional model rigidity for your industry;

• keep the faith, even when capital and courage run thin.


This book is for entrepreneurs at any point in their journey to the cloud, providing indispensable tools that will set up a cloud-based professional service for maximum success.

Anyone can have a good idea. Very few can turn it into a million-dollar one. Until now.

It’s challenging to start and scale a business. Choosing the cloud as your platform for delivery and...


Advance Praise

''I've known Jennifer for a few years now, and it's been a privilege to share some of the journey and see what she's achieved and continues to achieve. She is an outstanding person and exciting entrepreneur. Not in the throwaway sense that word is too often used these days but in the high energy, innovative way that asks questions, challenges, learns from mistakes, works hard, and is prepared to take risks. Get that right and you positively disrupt not just your way of working, but the ecosystem around you. Jennifer has had that impact in hers wouldn't it be great if you and I can have more of an impact in ours? Jennifer's first chapter appropriately starts with 'take the leap.' This is an action-orientated, pragmatic book that inspires. Rather than stuffed with hyperbole, it provokes the reader to 'take the leap' how refreshing! Happy leaping.''

--Daniel Richards, Business Development Director, My Firms App

''As a long-standing member of ADP's Accountant Advisory Board, Jennifer Brazer regularly shares her keen insight into the opportunities and challenges of small businesses across the U.S. that helps ADP to continuously improve our solutions and programs for the accounting community. We appreciate Jennifer's commitment to excellence, and value her unique view of client accounting services in helping us build a program that supports accounting professionals' needs and helps their clients be more successful.''

--Erron Stark, DVP Channel Sales, ADP®

''It is simple. This book is fantastic. The world is changing, the way we do business is changing, and this impacts our small business owners. Today, we are not meeting with clients face to face, we are meeting them online and over video chat in a WebEx conference. Most of these business owners would have never done business this way but we were forced to overcome and adapt because business keeps going. Our business clients are resilient and learning quickly! Jennifer's take on how business owners can embrace the cloud couldn't have arrived at a better time. This book provides insight that will show our business owners how to take the necessary action to continue to move business forward, in a different way. It is the spirit of our entrepreneurs that drives us to act quickly and continue to evolve. Thank you, Jennifer, for sharing this valuable information!''

--Sean Balkman, VP, Solution Advisor Manager, Small Business Client Solutions, Bank of America

''I always say, look towards the experts who have figured it out, and that is Jennifer! She has found ways to confront her challenges and turn them into well-thought-out processes, thus allowing her to scale her business. And now, she is sharing her know-how with us so we can create a business model that is scalable and lifestyle driven. The world is in rapid motion right now, and it is critical we find ways to focus on value-added activities in our businesses, which is why her book's timing is so critical for all of us to read. My favorite chapter, 'Cultivate Success and Weed Out Failure' Jennifer takes you right to hard-hitting, insightful action steps! In her book, Jennifer puts forth the 'Pen to Paper' exercise to get us moving faster and eliminating the waste. I will use her book as a guide to remind me of what I can do in my business, and I will share her ideas with many others.''

--Theresa M. Ashby, PhD, MBA, COO, Kaleidoscope Media Services

''What a dynamically written, empowering, and educational resource for entrepreneurs looking to work in the finance and accounting field. Practical tips and guidance that touch on both technical and soft skills that any modern entrepreneur should have in the digital economy.''

--Simone Cimiluca-Radzins, CPA and Business Consultant

''I've known Jennifer for a few years now, and it's been a privilege to share some of the journey and see what she's achieved and continues to achieve. She is an outstanding person and exciting...


Marketing Plan

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Advance distribution of Digital ARC via NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and media

Online marketing campaign including targeted advertising, trade advertising, and advance giveaways

National trade marketing and sales campaign

Targeted influencer and podcast media campaign

Advance distribution of Digital ARC via NetGalley to reviewers, bloggers, journalists, librarians...


Available Editions

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ISBN 9781626347618
PRICE $24.95 (USD)

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