Ride the Tornado

Digital change creates a whirlwind of ever-shifting opportunities, and being directionless, even for a moment, will sabotage a company’s potential. To surge through the storm as a money-making business, you need to move quickly—but with intention.

Most marketing management leaders lack a framework for successful decision-making in a fast-paced digital marketing industry. Rigid long-term planning won’t work when you must execute rapid results that build over time.

In Ride the Tornado, learn how to take advantage of change without caving into it. New North Agency founder Tobin Lehman offers a step-by-step guide to a proven system that adds razor-sharp focus into marketing strategy: The RTX© decision-making framework. Reshape your perception of change and transform your marketing decision-making to achieve better results, more efficiently.

You’ll discover:

• How market fluctuations, process improvements, and technology changes affect your brand, customers, and sales.
• Why long-term project planning is only 80 percent accurate—and why agile thinking is the better option for innovative leadership in dynamic environments.
• The three stages of RTX© framework for shorter action cycles, consistent goal realignment, and 5 to 15 percent more margin despite uncertainty.
• Sample agendas, FAQs, and communication strategies to help a team leader implement RTX© now.
• Solutions to potential challenges and how to prep for unexpected results.

Don’t just weather the storm—command and conquer it with focus, force, and success. Empower your organization into a rapidly thinking, executing business unrelenting to the winds of digital marketing change with RTX©. Get Ride the Tornado now!