Iconoclasm

A Survival Guide for the Post-Pandemic Economy

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Pub Date 30 Mar 2021 | Archive Date 18 May 2021

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Description

THE KEY TO HARNESSING OPPORTUNITY IN A CHANGING WORLD


In March 2020, the world faced an unprecedented pandemic and the collective reaction to the virus points to one crucial factor: We as a society do not question what we are told―potentially to our own detriment. There is no benefit for governments, organizations and movements when people think for themselves or question motives, and the pandemic revealed as much. That’s where Tony Zorc, founder and CEO of Accounting Seed, thought leader, and financial expert for more than 20 years, believes his iconoclast method of challenging the existing way of doing things, designing a better approach, then creating a plan for change and executing it, is the key to unlocking success in the current and post-pandemic economy. As an iconoclast, his aim is to improve the lives of others by solving problems in unorthodox ways that supersedes the manner in which things have always been done.


Centered around the effects of the pandemic and the nation’s collective response, Iconoclasm: A Survival Guide in the Post-Pandemic Economy (ForbesBooks, March 30, 2021) written by Zorc, pushes the envelope to encourage the global community to form their own opinions through critical thinking. The book outlines the strategies and insights of iconoclasm and readers will learn how to apply his “Challenge. Design. Execute.” approach to all areas of their lives. In the book, Zorc identifies the shift in underlying societal dynamics created by the coronavirus and discusses the opportunities that have arisen or disappeared as a result. He also shares what the future could look like under an iconoclastic approach—as individuals and as a society. This book is not about pointing fingers or laying blame, it is about considering how to achieve success in a new way going forward.
Iconoclasm includes seven easy-to-digest sections, highlighting Zorc’s personal experience as an iconoclast and provides readers with relatable insights and innovative lessons, including:


· The definition of iconoclasm and how to become an iconoclast
· How to harness opportunity in a world that is ever-changing
· The “Challenge. Design. Execute.” approach to critical thinking and leveling up the iconoclast way
· How to avoid habits and behaviors of a “drone,” someone who, by and large, does not think for themselves and prefers to let others think for them
· Different types of entrepreneurship – investor-driven, mission-driven and innovation-driven – and how entrepreneurs can effectively approach iconoclasm
· The importance of taking risks and how to be comfortable with failure
· Ways to become what Zorc calls a “Lupper,” the concept of “Leveling Up” by pushing oneself further today than yesterday, and to keep doing it day after day after day
· How the pandemic has affected relationships, consumer purchasing, and the way we communicate both professionally and personally

“My book invites and encourages people with ambition to survive and thrive in an ever-changing world,” says Zorc. “By sharing my own experiences, both good and bad, I hope to inspire and help others find their own, unique way of living their best life. With this guide to adopting an iconoclast perspective and mode of operating, you’ll be prepared to tackle whatever comes your way, and I believe it will lead to more happiness for you, our society, and our environment.”


 AUTHOR BIO:

Tony Zorc is an Iconoclast, Founder and CEO of Accounting Seed, technology entrepreneur, ForbesBooks author, and CPA for 20+ years. He embodies iconoclasm, the idea of challenging the prescribed way of doing things and coming up with a better, more innovative solution. Accounting Seed – the world’s first accounting platform – is disrupting the cloud accounting industry and has over one thousand customers and fourteen thousand users, and has sustained double digit growth for over ten consecutive years. A father, leader, person of faith, and avid CrossFitter, Tony brings a rare mix of personal and professional experience to the table and seeks to inspire other leaders to create innovation in places where innovation is scarce. Tony has a degree in accounting from Hope College.

THE KEY TO HARNESSING OPPORTUNITY IN A CHANGING WORLD


In March 2020, the world faced an unprecedented pandemic and the collective reaction to the virus points to one crucial factor: We as a society do...


A Note From the Publisher

Author is available for interviews, blog tours, autographed tours, autographed book giveaways, contests, and book club discussions.

Author is available for interviews, blog tours, autographed tours, autographed book giveaways, contests, and book club discussions.


Marketing Plan

- National media campaign including television, print, radio and online coverage

- Digital marketing/publicity campaign

- National media campaign including television, print, radio and online coverage

- Digital marketing/publicity campaign


Available Editions

EDITION Other Format
ISBN 9781950863358
PRICE $24.99 (USD)
PAGES 200

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