SHAPING PUBLIC OPINION

How Real Advocacy Journalism(TM) Should Be Practiced

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Description

There is a growing, if not urgent, need to understand the difference between the advocacy journalism being practiced today and Real Advocacy Journalism™. More importantly, we all need to readily...

Advance Praise

“This book…urges journalists to turn to the example of Pulitzer Prize–winning journalist Walter Lippmann…. A central argument is that Lippmann embodied what the author terms ‘Real Advocacy...

Marketing Plan

Press release to national media and the Associated Press

Social media marketing campaigns

Email marketing campaigns

Book mailings to independent book stores, libraries, university professors

In-person...