A Comprehensive Guide to Birth, Budgeting, Finding Flow, and Becoming a Happy Parent
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Pub Date 09 Nov 2021 | Archive Date 08 Dec 2022
Becoming a parent can be daunting . . . terrifying, in fact.
This is especially true for dads. Where’s the road map? Well, you’re looking at it. This book from the editors of Fatherly, the largest digital brand for dads, is a one-stop source for fathers-to-be, empowering them to be the best parent they can be--with both confidence and joy.
New fathers grapple with both practical and existential questions: Is my baby supposed to do that? How do I afford to make my family thrive? How does swaddling work again? Who am I, and what kind of dad will I become?
Fatherhood is here to answer all of these questions and more.
This comprehensive guide walks fathers through everything they need to know--practically, emotionally, and philosophically--over the course of the first year of a baby’s life.
The content is divided by developmental stage:
- Pregnancy up to birth
- Infancy (the first 500 days)
- Toddlerhood (days 500 to 1,000)
By offering data, anecdotes, and expert-driven analysis, the authors prep dads for what’s ahead, letting them know they’re not alone on their journey.
Fatherhood is the book every father and father-to-be needs.
Preorder and launch campaign supported by 20M+ monthly users on the Fatherly website, email list, and social platforms
Key release for Thanksgiving and Christmas 2021 promotions in physical, online, and specialty retail stores
Blog and content marketing campaigns planned to boost engagement leading up to 2021 holiday season and Father’s Day 2022
Branded landing page set to launch May 2021 to streamline book promotions throughout the Fatherly site
Targeted influencer and endorsement support with Fatherly’s Top Celebrity Dads of 2021 & 2022
Editorial coverage and advertising through the entire Fatherly network of parenting sites, including ScaryMommy.com and TheDad.com, for an additional 16.5M+ unique monthly views and 22M+ followers across social media platforms