Think Like Zuck

The simple five-part formula the upstart Facebook CEO used to change the world—and how any business leader can apply it to his or her own company

In eight years, Facebook has gone from a dorm-room novelty to a company with over 1 billion users, more than 42 million pages, and over 9 million apps (as of November 2012). It is one of the fastest growing companies in history, an essential part of everyday social life, a way to connect to with friends and family, and a mechanism to promote what we love. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in current events like the Presidential Election and the Olympics.

Facebook changed the way millions communicate, engage, and consume information and products. In her new book, Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg (McGraw-Hill Professional; January 2013; HC, $25.00), social media trailblazer Ekaterina Walter answers the questions everyone is asking: How did a nineteen-year-old Harvard student create a company that has revolutionized the Internet and how did he grow it exponentially in such a brief period? What can we learn from him and others that were brazen enough to change the way we see our digital world? Walter explores the critical elements that drive the success of Facebook and the businesses like it—Zappos, TOMS, Threadless, Dyson, and others. You will learn the 5 P’s of “Zuck-like” companies and their strategies for success and growth: passion, purpose, people, product, and partnerships.