The Way Spring Arrives and Other Stories

A Collection of Chinese Science Fiction and Fantasy in Translation from a Visionary Team of Female and Nonbinary Creators

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Pub Date 08 Mar 2022 | Archive Date 08 Mar 2022

Description

From an award-winning team of authors, editors, and translators comes a groundbreaking short story collection that explores the expanse of Chinese science fiction and fantasy.

In The Way Spring Arrives and Other Stories, you can dine at a restaurant at the end of the universe, cultivate to immortality in the high mountains, watch roses perform Shakespeare, or arrive at the island of the gods on the backs of giant fish to ensure that the world can bloom.

Written, edited, and translated by a female and nonbinary team, these stories have never before been published in English and represent both the richly complicated past and the vivid future of Chinese science fiction and fantasy.

Time travel to a winter's day on the West Lake, explore the very boundaries of death itself, and meet old gods and new heroes in this stunning new collection.

From an award-winning team of authors, editors, and translators comes a groundbreaking short story collection that explores the expanse of Chinese science fiction and fantasy.

In The Way Spring...


Marketing Plan

Marketing Campaign

-National print and online publicity campaign

-National advertising campaign, targeting fans of sci-fi/fantasy and short story collections, on sites such as Book Riot, Goodreads, LitHub, and Electric Literature

-Prepublication buzz campaign, including trade and consumer advertising

-Early-reader review programs via Edelweiss, NetGalley, and Goodreads

-Early buzz mailing to feminist and Asian-owned indie bookstores

-Major ARC distribution to booksellers, librarians, BIPOC book influencers, industry big mouths, Asian and Asian Diaspora media outlets, and the Asian American Writers’ Workshop

-Extensive digital marketing campaign to include partnering with Asian and Asian Diaspora influencers, content reveals, virtual events, newsletter promotions, sweepstakes, custom social assets, and extensive coverage on Tordotcom’s social media platforms

-Tor.com promotions

-Cross-promotions with Macmillan Audio

-Downloadable Reading Group Guide

-Extensive school and library marketing including virtual conference promotions

Marketing Campaign

-National print and online publicity campaign

-National advertising campaign, targeting fans of sci-fi/fantasy and short story collections, on sites such as Book Riot, Goodreads...


Available Editions

EDITION Other Format
ISBN 9781250768919
PRICE $26.99 (USD)

Available on NetGalley

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