The Authenticity Code

The Art and Science of Success and Why You Can’t Fake It to Make It

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Pub Date Oct 19 2021 | Archive Date Oct 25 2021
Greenleaf Book Group | Greenleaf Book Group Press

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Description

Wall Street Journal and USA Today Bestseller

In Life and Work, You Can’t Fake It to Make It.


The Authenticity Code™ combines the best of a page-turner parable and a practical tool business book to deliver encouragement and proven tools for cracking the code to becoming a more authentic professional or leader. When you become more authentic, you do what you came here to do and be who you came here to be. You communicate more effectively, and the success you desire in your life and career becomes achievable.

Dr. Sharon teaches in a fun, engaging, and honest parable style, and at the end of each chapter, you apply her proven practical tools to your own life and career.

The effectiveness of these tools is proven from the over 20 years that Dr. Sharon’s company, Inside-Out Learning, has been teaching them to their Fortune 500, mid-, and small-size business clients. Results across thousands of clients include getting promoted, landing a dream job, significantly increasing sales and revenue, developing confidence and loyalty, greatly enhancing professional, leadership, and communication skills, and improving your personal life. The promotion rate for individuals is 50-80% within a year of completing one of Inside Out Learning’s 3- to 5-day programs. Now you have the opportunity to achieve these exceptional results in an easy-to-read book format.

The Authenticity Code™ tells the story of a fictional corporate vice president choosing a sales director from two talented protégés. After they present their cases, he realizes that neither of them is impressive enough to qualify. Instead of giving up, the leader sets out to teach his candidates what they need to know via The Authenticity Code™ Program. Like the candidates in the book, you, the reader, will learn to look within yourself and decide who you truly are and what you really want from life and work—and how to go about getting it.

Now Dr. Sharon encourages you to enjoy the parable, apply the tools, develop your own authentic brand statement, and achieve the success you desire.

Wall Street Journal and USA Today Bestseller

In Life and Work, You Can’t Fake It to Make It.


The Authenticity Code™ combines the best of a page-turner parable and a practical tool business book to...


Advance Praise

"In the tradition of Patrick Lencioni and Ken Blanchard, Dr. Sharon Lamm-Hartman delivers her hard-won lessons about authentic communication in the form of an absorbing fictional story. As we learn about two professionals vying for the same job as associate director of sales, Dr. Lamm-Hartmann explores why faking it doesn't help anyone make it—and how we can discover our own authenticity. The Authenticity Code is a fast read that nevertheless packs in loads of advice you'll want to apply in your next presentation, meeting, or conversation."

—Texas CEO Magazine, "6 New Business Books You Don't Want to Miss This Fall"

“All over the world, people are evaluating their very reason for living— rethinking this business of being human, and re-engaging the process of life itself in a new way. This book has perfect timing. Dr. Sharon’s new principles show how to find purpose and fulfillment in life. The trick is finding and remaining in touch with these priorities of the heart. That is what The Authenticity Code™ is all about.”

—NEALE DONALD WALSCH, New York Times best-selling author of Conversations with God

“If you have ever had doubts about yourself—this book can become your best friend. Dr. Sharon Lamm-Hartman sincerely wants to help you succeed. She wants to help you build your future, enhance your career, and get those promotions/jobs, and financial benefits you know you deserve! The truth is, she has helped thousands make that kind of significant personal progress.”

—MARK VICTOR HANSEN, #1 New York Times best-selling author and co-creator of the Chicken Soup for the Soul Series

“If you want to be absolutely exceptional in your career and job, then this book is a must-read. Authentic Presence can account for more than 80 percent of what it takes to get a job, receive a promotion, or close a deal. Dr. Sharon eloquently teaches her 20+ years of proven material through a moving and inspirational parable of two professionals vying for the same job. The parable keeps your interest all the way through with a surprise ending that is sure to touch every reader’s heart. The Authenticity Code™—Your Presence + Your Audience + Your Presentation = Your Success is so simple yet profound. Cracking the code is the key to having the career of your dreams.”

—ALLISON MASLAN, Wall Street Journal best-selling author of Scale or Fail

“We look for three things in the people we add to our team—and of these three the most important is authenticity because it builds trust with clients, vendors, investors, and customers. Dr. Sharon’s book and program provide all the essential traits and tools needed to bring and project one’s true self across all those relationships and be truly authentic.”

—DAN HART, CEO of Virgin Orbit

“The Authenticity Code™ will support you in discovering and using the REAL resonant Power of being your authentic self. Enlightening exercises tied to real-life success stories are woven throughout, guiding you to be able to share your self and your message more impactfully. Practice with the powerful methods in these pages, and receive the miracles in your life.”

—SARK, author, artist, inspirationalist, PlanetSARK.com

“Boeing values continuous learning and many of our professionals have seen outstanding growth in their career development through executive presence training. At Boeing, we are committed to being as transparent with our stakeholders as possible and programs like Dr. Sharon’s The Authenticity Code™ aligns with that commitment, teaching individuals the skills they need to bring the best version of their authentic self forward. It is programs such as this one that are instrumental in developing our current and future generation of leaders.”

—Chris Raymond, Chief Sustainability Officer and Vice President of Global Enterprise Sustainability, Boeing

“What an insightful book! Dr. Sharon’s formula for authenticity—coupled with her delivery of information through someone else’s journey—empowers you to learn, as the characters experience the trials, tribulations, and joys of presenting authentically. After decades of speaking professionally, I can personally attest that the techniques she advocates truly work. And now, I have a couple new tricks up my sleeve. Definitely worth the read!”

—HEATHER WAGENHALS, columnist, TV talk show host of Unlock Your Wealth Today®, member of the National Speakers Association, and ICFE Certified Identity Theft Risk Management Specialist (CITRMS®)

“No matter how outstanding a student’s education is, there is always an area for improvement and that is in presenting themselves authentically. This book gives college students their road map to be successful in the career of their dreams.”

—NORMA CLAYTON, board chair of Tuskegee University

“If you have a story to tell or an idea to share, the concepts and skills Sharon outlines in this book will show you how to communicate and connect in a clear, genuine, warm, and compelling way. She provides a practical approach to aligning your presence with your message in a way that better serves your audience, the ideas you care about—and your career.”

—CRAIG WEBER, best-selling author of Conversational Capacity and Influence in Action

“I know from both observation and personal experience that if you are serious about career advancement and ongoing success you will need to know and practice two key things. First, know how to present yourself appropriately and professionally to any important ‘audience,’ whether clients, prospects, or their employers. You need to ‘dress and look the part.’ Second, know how to present your ideas and goals clearly and convincingly. Learn how to drive your key points home, through organization, word choice, vocal skills, gestures, and movement, as well as the effective use of visual aids and props. I teach presentation skills to all of my clients as it is essential to ensure the greatest success possible and I will make sure they read this book to enhance my training. Dr. Sharon shares very important, strategic, and revealing techniques to improve the effectiveness of your presentation. In short, to reach the height of success, be AUTHENTIC! Dr. Sharon is a widely recognized expert and facilitator who has helped countless players in multiple industries—including those who work in numerous Fortune 500 companies—reach their loftiest goals. The essential elements of her highly successful AUTHENTIC PRESENCE AND PRESENTATION SKILLS workshops/seminars not only engage the attendees but also allows them to create more success in their professional careers. Through her desire to impact a larger audience, Dr. Sharon has now made her wisdom and strategies for success available to you and anyone ready to take charge of their future by becoming the best executive by both leading and living authentically. If you want to speed your pathway to greater success and impact, I strongly suggest that you devour every word of this remarkable book. It allows you to crack THE AUTHENTICITY CODE™!”

—SHARON LECHTER, CGMA, author of Think and Grow Rich for Women, coauthor of Exit Rich, Outwitting the Devil, and Rich Dad, Poor Dad

"In the tradition of Patrick Lencioni and Ken Blanchard, Dr. Sharon Lamm-Hartman delivers her hard-won lessons about authentic communication in the form of an absorbing fictional story. As we learn...


Marketing Plan

National trade marketing and sales campaign

National broadcast and print publicity campaign Advance distribution of Digital ARC via NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and media

Online marketing campaign including targeted advertising, trade advertising, and advance giveaways

Watch for author and book updates at www.insideoutlearning.com

National trade marketing and sales campaign

National broadcast and print publicity campaign Advance distribution of Digital ARC via NetGalley to reviewers, bloggers, journalists, librarians...


Available Editions

EDITION Other Format
ISBN 9781626348677
PRICE $18.99 (USD)
PAGES 178

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Average rating from 9 members


Featured Reviews

Great book, so many young professionals could and would benefit GREATLY
The younger generations need this!

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Finally an engaging business book with practical tools that work. I understand why Texas CEO Magazine rated this book one of the top 6 business books to read this fall.

I enjoyed the parable and answered the questions in the back of the chapters. I loved the authentic brand statement exercise. I am re-evaluating my career and it helped me see what I want to do next and what my unique authentic brand is. I believe Dr. Lamm-Hartman accomplished her purpose with this book which is to bring proven tools from a program her company teaches to benefit many more people with this book. I am going to give this to my college age son because the younger we can get in touch with our authenticity the better

I will also be recommending this book to all my college students. I appreciated how Dr. Sharon Lamm-Hartman shared her proven exercises. Doing these exercises, will help my students really connect with their authenticity in choosing their major and going on interviews.

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As an executive coach, leadership educator, and trainer for up-and-coming leaders, this information is critical to help young professionals see the importance of applying authenticity. The Authenticity Code is excellent as it is written as a parable, sharing valuable tools through a story, vs the typical format of a business book. Having a resource like this for my clients is excellent and is much needed. I also believe there are mid-range and senior leaders that will benefit from this reading, and I will be recommending it to them as well.

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The Authenticity Code shares a lot of practical advice that young professionals can benefit from to develop more passion advancing their careers, while also understanding how to enhance important relationships. Unlike a lot of other books I have read about Executive Presence, or giving presentations, or about understanding your audience, this book pulls them all together with a lot of useful exercises that could even be good for students as they get started in life. I think the book can be summed up as helping you become a better communicator.

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I love the code - your presence + your audience + your presentation = your success. In my presence - I am practicing living my authentic brand statement and my authentic presence qualities. Then before I write a presentation or communication, I assess the audience using the audience understanding matrix and the style recognition preferences. Finally, my presentations are way better, because I am following the formula for presentation success. I am seeing a huge improvement in my communication. This book is like having a personal coach in your own living room. It really helped me assess who I am as a professional and who I am becoming.

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