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The Cool Sell of Guerrilla Marketing

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Description

2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association
2013 Book of the Year, Visual Communication Division, National Communication Association

Amidst the profound...

Advance Praise

“It is a truism that, in media, everyone knows they are being sold something all the time. It is exactly because of this that we become blind to the subtle seductions of contemporary commercial...