The Big Long
How Going Big on an Outrageous Idea Transformed the Real Estate Industry
by Colin Wiel and Doug Brien
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Pub Date Mar 29 2022 | Archive Date Jun 02 2022
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Description
In 2008, with housing prices in free fall, even experienced investors wouldn’t touch the single-family rental (SFR) home market. It was too unmanageable, too hard to scale. According to the experts, SFR wasn’t even a real asset class.
But Doug Brien and Colin Wiel looked at the homes of the Bay Area’s working class communities and saw something else. They saw an opportunity not just to build a profitable business, but to transform residential real estate, establish SFR as a legitimate institutional investment, and restore devastated neighborhoods.
The Big Long is the story of how two friends defied pundits, doomsayers, and house-flippers to “go long” on a revolutionary business idea. Through FBI investigations, financial reversals, and a pandemic, they persevered to build the SFR industry’s pioneering company, Waypoint.
The Big Long shows that wealth and success don’t come from short-sale thinking and meme stocks but from committing to a vision and going BIG.
Advance Praise
"This recounting of [Wiel and Brien's] energetic, ambitious plans is well served by their humble tone and encouraging, inclusive message: that creating wealth through real estate investing shouldn’t just be available to the already-wealthy or a privileged few, but to everyone...Would-be real estate investors will learn much...Highly recommended."
—BlueInk Review
“Truth is always crazier (and more interesting) than fiction—you just can’t make this stuff up. Through Colin and Doug’s transparency, you’ll glean dozens of expensive and insightful lessons, which will make and save you millions. Grab your favorite beverage and enjoy one of the finest and most inspiring scale-up stories I’ve read in a long time.”
—Verne Harnish, Founder, Entrepreneurs’ Organization (EO) & author of Scaling Up
“Colin and Doug point the way to how they raised billions of dollars to create two new industries that conventional wisdom did not think was possible. Their hard work, optimism, relationship building, confidence, data analysis, and visionary adaptations of new technologies were both a pleasure to read and a privilege to witness.”
—John Burns, CEO & Founder, John Burns Real Estate Consulting
“Unlike cliché Wall Street pros simply out to enrich themselves by destroying lives, Colin and Doug create wealth by making the housing market more efficient, benefiting thousands of ordinary people in the process. This peek into their fascinating, sometimes hair-raising, occasionally hysterical story will fascinate entrepreneurs and investors alike.”
—David Meerman Scott, Wall Street Journal bestselling author of Fanocracy
“Through their combined expertise in technology and real estate, Colin and Doug have opened the door—literally—to a new method of homebuying and homeownership. What they have been able to achieve is truly inspirational. This book captures the thrill of their entrepreneurial journey.”
—Austin Allison, Cofounder & CEO, Pacaso; Founder, Dotloop
Available Editions
| EDITION | Hardcover |
| ISBN | 9781643075525 |
| PRICE | $24.95 (USD) |
