The Business Case For AI

AI is a powerful business tool that can make operations more efficient, employees more productive, and customers delighted. Unfortunately, leaders who want to take advantage of AI often don’t know where to start. In The Business Case for AI, Kavita Ganesan takes the mystery out of implementing AI, showing you how to launch AI initiatives that get results. With real-world AI examples to spark your own ideas, you’ll learn how to identify high-impact AI opportunities, prepare for AI transitions, and measure your AI performance. Simple and compelling, The Business Case for AI gives leaders the information they need without the technical jargon. Whether you want to jumpstart your AI strategy, manage your AI initiatives for better outcomes, or simply find inspiration for your own AI applications, The Business Case for AI is your blueprint for AI success.

Kavita Ganesan, author of The Business Case for AI: A Leader's Guide to AI Strategies, Best Practices & Real-World Applications, is an AI advisor, strategist, educator, and founder of Opinosis Analytics. She works with senior management and teams across the enterprise to help them get results from AI. With over 15 years of experience, Kavita has scaled and delivered multiple successful AI initiatives for Fortune 500 companies as well as smaller organizations. She has also helped leaders and practitioners around the world through her blog posts, coaching sessions, and open-source tools. Kavita holds degrees from prestigious computer science programs, specifically a master’s degree from the University of Southern California, and a Ph.D. from the University of Illinois at Urbana Champaign, with a specialization in Applied AI, NLP, Search Technologies, and Machine Learning. Kavita has been featured by numerous media outlets including CMSWire, Verizon, SD Times, Techopedia, and tED Magazine.