You Need PR

An Approachable Guide to Public Relations for Early-Stage Companies

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Pub Date 10 May 2022 | Archive Date 01 Jul 2022
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Description

Why you need PR and how you can get it—even on a budget

Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists.

In You Need PR, she presents the key principles and practices behind good PR, showing you how to:

  • Establish your brand, including how to humanize interactions to build a loyal following
  • Build your press materials to develop the best possible story
  • Formulate a strategy to launch your PR initiatives
  • Deliver on the media interview and follow up appropriately


A practical guidebook and powerful tool for any entrepreneur or small business owner, You Need PR offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company’s reputation and build lasting business momentum.

Why you need PR and how you can get it—even on a budget

Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor...


Advance Praise

“Jenna Guarneri has written a must-read for all entrepreneurs needing PR for their startup. Read this book—and learn from one of the best.”

—Michael McFall, co-CEO and cofounder of Biggby Coffee and author of Grind


“This book is a distillation of the wisdom and techniques Jenna used to get my startup covered by some of the biggest names in media: the Wall Street Journal, the New York Times, NPR, the Economist, and others. With the strategies outlined in this book, she helped me craft the story and spread the word—to great effect!”

—Kathy Hannun, founder and president of Dandelion Energy


“PR can be a daunting undertaking for any entrepreneur, especially those who are in the hectic phase of exponential growth, and tends to fall to the end of the to-do list. Paradoxically, it’s also probably the most powerful level-up tool a business builder has in their arsenal. In You Need PR, Jenna shares her formidable expertise and makes this crucial practice approachable and executable for every startup.”

—Nicole Portwood, C-level brand builder


“In the early days of building a startup, to spend or not to spend on PR feels like a life-or-death decision. You Need PR takes that decision off the table for companies that need the tools—but don’t have the budget—to build the foundation of a great PR strategy. Add this book to the short list of must-haves for startup founders!”

—Kendrick Nguyen, CEO and cofounder of Republic


“Jenna’s You Need PR is a must-read for any business venture, especially startups. Following her own business-building success story, her book is personal, practical, and easily readable. Every entrepreneur should have You Need PR on their desk.”

—Howard Geltzer, cofounder of Geltzer & Company and counselor with the SCORE unit of the Small Business Administration


“The analogy that ‘it’s a marathon, not a sprint’ is so true in running a business, and nothing can help on that long-term journey more than a rock-solid PR strategy from the start. Jenna Guarneri is an expert in the field, and You Need PR is an amazing resource for startups to help them plan their path in how to tell their story, leverage success, and find the right partners along the journey.”

—Emily Darchuck, founder and CEO of Wheyward Spirit


“You Need PR is a comprehensive guide full of important information for startup founders and CEOs who want to begin their PR journey and don’t know where to start. Jenna offers valuable expertise and advice that was tough to find until now.”

—Susan Stone, CEO of Ubiquitous Energy


“PR is the fuel that helps early-stage startups truly take off. In You Need PR, Jenna Guarneri shares the strategies and tricks that she used to get UrbanStems off the launchpad—all in an easy-to-implement format that you can start right now!”

—Jeff Sheely and Ajay Kori, cofounders of UrbanStems


“Take a seat with this book and make moves! You Need PR is a fantastic guide for startups to identify and execute their strategic vision.”

—Dr. Tiffany Mohr, director of PR program at Collins College of Professional Studies, St. John’s University


“Every entrepreneur needs to read You Need PR. What Jenna Guarneri understands is something that is highly valuable.”

—Darnell “SuperChef” Ferguson, celebrity chef and restauranteur

“Jenna Guarneri has written a must-read for all entrepreneurs needing PR for their startup. Read this book—and learn from one of the best.”

—Michael McFall, co-CEO and cofounder of Biggby Coffee and...


Available Editions

EDITION Other Format
ISBN 9781639090099
PRICE $19.95 (USD)

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