Over 17.5 million The Elf on the Shelf Scout Elves have been adopted globally since 2005 (source: global sell-through, December 2021). This title will have broad appeal for the millions of families celebrating this tradition.

For children and families who love The Elf on the Shelf, join one of Santa’s clever Scout Elves as he hilariously narrates how to help your elf recover from “a troubling elftastrophe of disastrous proportions”—Someone touched the elf!

Children know that one of the rules of The Elf on the Shelf is that humans cannot touch them. In fact, Scout Elves can lose their Christmas magic if they are touched! This book reveals three keys to restoring a Scout Elf’s magic in the event of a mishap.

For families who are interested in The Elf on the Shelf tradition but have not yet adopted an elf, the book introduces the tradition with lighthearted humor, showcasing the elf in various day-to-day situations at home and at school.

For teachers and librarians, the book engages young readers with a lively voice from a first-person Scout Elf narrator, clever wordplay, and a conflict that builds to a satisfying resolution. The book can serve as a mentor text for creating first-person point of view stories.

For the 2022 Christmas season, this book is exclusively available at Target nationwide.