The Seed Detective

Uncovering the Secret Histories of Remarkable Vegetables

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Pub Date 29 Sep 2022 | Archive Date 15 Sep 2022

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Description

Meet the Indiana Jones of vegetables and join him on his quest to save our heritage produce.

Did you ever wonder how peas, kale, asparagus, beans, squash, and corn have ended up on our plates? Well, so did Adam Alexander.

Adam Alexander is The Seed Detective. His passion for vegetables was ignited when he tasted an unusual sweet pepper with a fiery heart while on a filmmaking project in Ukraine. Smitten by its flavor, Adam began to seek out local growers of endangered heritage and heirloom varieties in a mission to bring home seeds to grow, share, and return so that he could enjoy their delicious taste—and save them from being lost forever.

In The Seed Detective, Adam shares his own stories of seed hunting, with the origin stories behind many of our everyday food heroes. Taking us on a journey that began when we left the life of the hunter-gatherer to become farmers, he tells tales of globalization, political intrigue, colonization, and serendipity—describing how these vegetables and their travels have become embedded in our food cultures.

“We are a nation of vegetable growers and this book explores the wonderful world of rare and endangered heritage and heirloom vegetables – and why we must keep growing them and saving their seed, not only for our gardening and culinary pleasure, but to pass these stories on – vegetables are truly our history on a plate.”—The Seed Detective

Meet the Indiana Jones of vegetables and join him on his quest to save our heritage produce.

Did you ever wonder how peas, kale, asparagus, beans, squash, and corn have ended up on our plates? Well...


A Note From the Publisher

Adam Alexander is a consummate storyteller thanks to forty years as an award-winning film and television producer, but his true passion is collecting rare, endangered but, above all, delicious vegetables from around the world. He lectures widely on his work discovering and conserving rare, endangered garden crops, is a board member of the national charity Garden Organic, and his knowledge and expertise on growing out vegetables for seed is highly valued by the Heritage Seed Library, for which he is a seed guardian. Adam shares seeds with other growers and gene banks in the USA, Canada and the EU, and he is currently growing out seed of heritage Syrian vegetables to be returned to the Middle East as part of a program to revive traditional horticulture. He has appeared on Gardeners' World and the Great British Food Revival, CNN's Going Green and Radio New Zealand.

Adam Alexander is a consummate storyteller thanks to forty years as an award-winning film and television producer, but his true passion is collecting rare, endangered but, above all, delicious...


Marketing Plan

National Print Publicity

Online / Podcast Publicity

Pre-Pub Online Advertising

Early Reader Review and Netgalley Promotion

Email Marketing Campaign via ChelseaGreen.com

Bookstagrammer/Booktuber Campaign

Organizational Outreach: Seed Savers

Social Media Campaign

National Print Publicity

Online / Podcast Publicity

Pre-Pub Online Advertising

Early Reader Review and Netgalley Promotion

Email Marketing Campaign via ChelseaGreen.com

Bookstagrammer/Booktuber Campaign

...


Available Editions

EDITION Paperback
ISBN 9781915294081
PRICE $22.00 (USD)

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