Whether voluntary, involuntary, conscious, subconscious, or unconscious, the role we have assigned technology in our lives is a dominant one. Word of Mouse is a wake-up call for consumers and marketers who are immersed in technology but are sleepwalking through its impact. Taking the time to understand the “mind-body-Internet connection” is key to letting it work in your favor, in a way that is welcome, efficient, productive, and transparent. This book gives readers the tools they need to dig out from under the information overload.

A brilliantly thought-out assimilation of trends, case studies, forecasts, and tips for getting “plugged in,” Word of Mouse puts you in the driver’s seat of the world’s most powerful disruptive force to date.