Finding the Way
The Entrepreneur's Tale
by Cap Treeger
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Pub Date 03 Jan 2023 | Archive Date 25 Jan 2023
Greenleaf Book Group, Greenleaf Book Group Press
A tale of mentorship, hard truths, and the path to success
In this fictional account of an entrepreneur's rollercoaster ride to the top, Cap Treeger crafts a series of dynamic, well-drawn lessons for anyone that wants to start or build a business. The hero of the story, Ren, is fired up with ambition and has a strategic dream in place to build his own startup from the ground up, but he has a lot to learn about how this particular sector of the business world works. Fortunately, Ren has the guidance of generous and invested mentors, and their sound recommendations and warnings are chronicled as Ren makes decision after decision. With their advice, as well as his own encounters with trial and error, he discovers that who he chooses to employ and partner with, and how he engages with them, makes all the difference.
Ren's journey guides readers through numerous factors necessary for success, including building a solid team with strategic placement of individuals in carefully selected roles appropriate to their skill sets and crafting the all-important business model. Ren navigates the daunting process with grace and hands readers an account loaded with insight-rendering Finding the Way, told in a straightforward and reader-friendly manner, a valuable gem amidst business-building literature.
“You don’t need to be a die-hard entrepreneur to enjoy and benefit from Finding the Way. Its compelling lessons, folded into a terrific and heartfelt narrative, may help you manage your own business, whatever it may be, and your own life more effectively. This may give you insight into those hyper-driven business starters you know and will certainly remind you of the value of deep relationships and great mentors. And if you catch the bug yourself, you’ll find a road map to building a successful business without losing what’s most important. So, dive on in!”
—Alvin Townley, best-selling New York Times–reviewed author; Senior Leadership Fellow, United States Naval Academy
"Finding the Way is a truly novel take on the traditional business fable. An entertaining read in its own right, the lessons embedded within pack a punch that any aspiring entrepreneur would be well-served to heed. If I have one bone to pick, it would be that I didn't have access to this book ten years ago when I started my first company!"
—M. Andrew McConnell, Founder and CEO of Rented.com, and Wall Street Journal bestselling author of Get Out of My Head: Creating Modern Clarity with Stoic Wisdom
“If you're a founder or aspire to be, pick this book up today. In Finding the Way: The Entrepreneur’s Tale, you'll live through a ten year story of a real, successful startup in a few hours of reading or listening. You'll gain confidence that you, too, can change the world. And, you'll be more certain of your own success by discovering, alongside the main character, Ren, how to find your own path. This is a must read, packed with essential lessons, large and small, and guidance toward many of the most important success factors that are not addressed sufficiently elsewhere. For most founders, who like me are experiential learners, this story does more to teach how businesses are really built than an MBA.”
—Lisa Calhoun, Entrepreneur and Venture Capitalist, Founder and Managing Partner of Valor Ventures
“This book is for everyone. Finding the Way is an insightful, humorous, and unique account of the challenges, struggles, and setbacks even the most experienced entrepreneurs face. Cap Treeger’s passion for learning, humility, commitment to integrity, and wisdom leap off the pages. I could not put this book down and read it in one sitting. The timeless principles the author outlines provide a clear, concise, and complete roadmap for success in business, philanthropy, relationships, and all of life. A must read!”
—Ross Mason, Founder of HINRI, Entrepreneur, Angel Investor, Co-Founder of Aurora: The Business Forge
“It’s all about the journey. Entrepreneurship can be a lonely and isolated odyssey full of twists and unexpected turns. For those that dare to take the leap, having a guide that has lived it, wrestled with it, suffered losses, and celebrated triumphs is essential to avoid the pitfalls that so many that dare to dream succumb to. Finding the Way is an absolutely compelling, honest, and authentic ride down the winding road that is starting, building, and sustaining a successful business. We work with hundreds of entrepreneurs, business owners, innovators, and dreamers every year, and this book will immediately be added to our must-read list.”
—Jay Bailey, president and CEO, H.J. Russell, Innovation Center for Entrepreneurs
“The values and philosophies shared throughout this book are vital to building business acumen. The lessons offered on rejection add a level of practicality and normalcy that is useful to any professional. Great read, very relatable, and a confidence builder!”
—Adalius Thomas, former NFL pro bowler and Super Bowl champion, entrepreneur
“Entrepreneurs and entrepreneurs-to-be will take away many jewels of wisdom from Finding the Way. The novel way this has been presented makes it easy to read and understand the trials and tribulations that an entrepreneur faces on a daily basis.”
—Sig Mosley, board member, investor, and founder, Mosley Ventures and Zane Venture Fund
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