Your Company Is Your Castle

Companies emerge from smart people with clever ideas. However, vision alone is not enough as only one out of three companies lasts ten years. It takes a systematic approach to making a company sustainably successful. In Your Company Is Your Castle, Sandeep Chennakeshu, a business transformation veteran, compares building a company to that of a medieval castle that has withstood the test of time, having weathered nature's elements and hordes of invaders. Sandeep ties eight structural elements of such castles to eight essential elements that make a company thrive. He describes how to assess and systematically build a company’s business model, financial health, strategy, culture, products, sales channels, execution, and stakeholder confidence to make the company formidable. Your Company Is Your Castle equips you with critical insights and principles to build strong businesses and in turn build yourself into a strong leader.

Using evocative examples from diverse companies and stories from his thirty-year career of transforming companies and launching trailblazing products globally, Sandeep gives entrepreneurs and managers at all levels and all disciplines in a company a blueprint and recipe book needed for not only building a lasting company, but defending, protecting, and expanding it.

Author Bio:

Sandeep is a lifelong student and aspiring teacher whose heart is in technology and mind is in business. He earned a postgraduate diploma in industrial management from the Indian Institute of Science and a PhD in Electrical Engineering from Southern Methodist University. He then entered the electronics industry and led the development and launches of technology that billions use every day via cell phones, electronics, medical equipment, and cars. He is a Fellow of the IEEE and a named inventor on 180 patents. After two decades in corporate roles as CTO of Ericsson Mobile Phones and Sony Ericsson, President of Ericsson Mobile Platforms, SVP at Freescale, President of BlackBerry Technology Solutions, and EVP of AMD, Sandeep returned to consulting and the start-up world. He is currently COO at Uhnder Inc., a pioneer in digital-imaging radar, and sits on the advisory boards of exciting tech start-ups.

Managing operations in fourteen different countries over the span of his career, gave Sandeep a deep appreciation for global businesses. Along this rich cultural journey, he led the transformation of three underperforming businesses using the principles outlined in this book.

Sandeep lives and works in Austin, Texas and plans to spend the next chapter of his life sharing his learnings through writing and mentoring.